Alfie's Media

Positioning: Puts the consumer in a place in which they can relate to the subject being expressed. Newspapers always have different perspectives on current affairs. Hegemonic power shown for the Royal family by journalists. Potential Exam Questions: In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives of media products. The POINT you are making, which links to the question asked. The MEDIA LANGUAGE that supports your point. The ARGUMENT or deeper ANALYSIS of this point. (A THEORETICAL PERSPECTIVE which is used to confirm your point of view).    Lexis of title: The title uses the word held to show it isn't confirmed if the Father is officially guilty, however it is serious assumption that he was responsible. "Baby dies" is unpleasant and emotive and is an example of it bleeds it leads. The body language of the police officer in the image is very serious

The term was first used by Antonio Gramsci (A Marxist). Marxism: 'We live in a society where rich dominate the poor'. Manipulation is a big part of Hegemony. Patriarchal control is a form of Hegemony. Social Hegemony representing rules of society we naturally follow such as manners. Social Hegemony separating genders. Patriarchal Hegemony: Pirates dominated the sea and were more powerful than mermaids showing masculine dominance. Feminist Theory- Lisbet Van Zoonen: Feminist: A Man or Woman who believes Women should have equal rights to Men. The idea that gender is constructed through discourse, and that its meaning according to cultural and historical context. The idea that the display of Women's bodies as objects to be looked at is a core element of western patriarchal culture. The that in mainstream culture the visual and narrative codes are used to construct the male body as spectacle differ from those used to objectify the female body. Sexualisation: To

Audience Negotiation always happens when we view any form of media. We use the word representation instead of shown or presented because the media producer is showing them in a different view or persona. Every representation is a construction. The study of representation looks at: The group, place or issue on which a media text is focussing  The technical devices the media text uses in order to present these groups or issues. The message about the group or issue being created within the text. The impact of this message on the target audience. http://www.dailymail.co.uk/femail/article-5099651/Scantily-clad-women-upstaged-messy-bedrooms.html Voyeurism: When you are watching someone when they don't know they are being watched. The article is representing the teenage girls shown as sexually promiscuous. It reinforces the hegemony that Women should be Housewives. The concerning part of this article is the lack of consent and the age of the females.    

Masthead shown as it is a front page article. The front page has used two headlines on one article for a more dramatic effect by creating a pause then ending it with a rhetorical question. The Main Image almost completely fills the whole page, this is a very common technique used on Tabloid newspapers. The front cover indicates which articles are on which page. The target audience is specifically aimed at people who have interest or concern for American politics. A skyline is also used in the top right corner to advertise another story in their issue. A stand first is also used to generally describe what the article explains. The political views of the Daily Mirror is shameful against the Americans who voted Trump into power. Using the Statue of Liberty hiding it's faces gives the message that America should feel embarrassed for allowing this and takes away their position of independence and power. The main image featured represents the Americans as hooligans

Bias/media bias: Where the producers of a text demonstrate a prejudice towards a certain group, or favouritism towards another. A one sided perspective. Agenda: the ideological goals of a media product. Often a media product will attempt to change the ideology of an audience, for example in a party political broadcast. Discerning newspaper bias can be done through the following ways: Bias through selection and omission  Bias through placement  Bias by headline  Bias by photos, captions and camera angles  Bias through use of names and titles  Bias through statistics and crowd counts  Bias by source control  Word choice and tone 

What advantages are there to a newspaper demonstrating a particular political/ideological bias? It's impossible to do any form of expression without a bias. Gains the newspaper a specific target audience. Tabloid: Red top (slang for Tabloid) The difference between a Tabloid and Broadsheet newspaper A tabloid newspaper masthead is commonly "red topped" and a broadsheet masthead doesn't usually have colour but broadsheets like the Guardian make an exception. Broadsheets are generally much more informative with more text on their front pages whereas Tabloids are more forms of splashes of colour and images filling the whole page. This article is an example of "if it bleeds it leads" as showing a famous serial killer increases sales and attention towards the newspaper. The language is very simplified and uses alliteration which makes it sounds catchy and dramatic. Broadsheet: Quality or serious press Aimed at higher social groups Pla

Ideology refers to the ideas and beliefs of the producer, but often used to describe the ways in which those in power use their power to distort meaning. And ideology can be used to normalise the dominant ideas of the ruling class. "If it bleeds it leads" If there is a death it will attract reader's attention and therefore is commonly used as a headline. Tabloid newspapers commonly have a red masthead. Intertextuality where a media product makes sense only through its reference to other media products. Barthes also referred to this process as referential codes. The article is focussing on Donald Trump being elected as president in a negative and shameful manner. It does this by forming a disaster and apocalyptic genre in the illustration. The language used is deliberately referring to a thriller or action genre. They use the statue of liberty to symbolise the idea of the country's liberty and independence being looked on shamefully because of Trump being e

 Daily Mirror Newspaper: Bold plain font with no colour, less of a unique theme, less of an artistic approach, simplistic, More broad, delineated. Pop Magazine: A lot more colour, central image that fills the cover, less hints on the contents inside, Gig Poster: Less informative, Not specific (casual and brief), Delineated- in sections. Features of a Newspaper Title of the newspaper displayed on the front page: Masthead Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price: Barcode Brief text under an image describing the photograph or graphic: Caption A phrase that sums up the main point of an article. Usually in large print and a different style to catch the attention of the reader: Headline The dominant picture that fills up most of the front cover: Main image A system of organisation within the magazine. Helps the audience find what they want to read: Page Numbers People w

How to get an A in a Exam Correct terminology e.g: Codes and conventions. Suggest the deeper meaning of a media product. Make sure your answers are clear and structured. Point of view and Opinion. Text-Decodes-Audience-???-Producer-Encodes-(Back to Text). Key Term: Media Institutions Institution and industry are completely separate terms. Institution: the values and ideology of a media product. It is a way to differentiate between products, and can give the consumers some idea of 'quality', which may influence a decision. Long Road Website Message:  The College website shows the message of independency and responsibility. For example the woman shown gives symbolic code of responsibility and independence as the fact she has dyed her hair and her fashion style is creative and expressive. The characters are shown as physically on their own individually to express the message of independency and responsibility. The first screenshot

Regulation: a rule or directive made and maintained by an authority. In media terms this commonly refers to age ratings of a media product giving the audience advice on which ages can consume this product. This is particularly helpful for a concerned parent who isn't sure whether their child should watch a certain film for example. BBFC: The British Board of Film Classification is a non-governmental organisation founded by the film industry in 1912. They are responsible for the classification and censorship of films exhibited in cinemas and video works like trailers for the United Kingdom. U: Suitable for all ages. PC: Parental Guidance (General audience but some scene might be unsuitable for young children). 12: Suitable for 12 years and over (People under the age of 12 must see a 12a film at a cinema accompanied by an adult). 15: Suitable for 15 years and over. 18: Suitable for Adults. R-18: To be shown only in specially licensed cinemas, or sup

Big budget film of 2017: Logan Billboard: Teaser Trailer: https://www.youtube.com/watch?v=9qDWs8Bp414 Theatrical Trailer: https://youtu.be/Div0iP65aZo Social Media: https://twitter.com/WolverineMovie Fan Account: https://twitter.com/Wolverine_ Merchandise: Posters can purchased from their official website Official Website: https://www.foxmovies.com/movies/logan 20th Century Fox have aimed for a target audience of older teenagers from their usual younger Marvel fans as this film is rated a 15 and contains much more gore. This film would've attracted many adults who are fans of superheroes and also general action movie fans.

Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc

What is the purpose of any media product? To sell the media product to a consumer in order to make money. The Birth Of Film: Late 1800s. Started out in many Bars and Clubs. Hollywood films begun industrialised products to sell broadly. Editing cinema products was very stereotypically for Women as it was heavily creative. Women were quickly pushed away from this role as it was seen to make lots of money. Classical Hollywood narrative refers to several characteristics that typified film making ideology at the time. Spatial continuity: the audience always knows where they are at any time. Temporal continuity: the audience always knows in what order the events have transpired, and any flashbacks and so forth will be clearly signposted. Realistic: must not make reference to other filmic or popular texts. The Studio System: Production: The creation of a media product. Conglomeration: Distribution: Giving something out. Vertical/Horizontal int