Audience Negotiation always happens when we view any form of media.

We use the word representation instead of shown or presented because the media producer is showing them in a different view or persona. Every representation is a construction.

The study of representation looks at:

  1. The group, place or issue on which a media text is focussing 
  2. The technical devices the media text uses in order to present these groups or issues.
  3. The message about the group or issue being created within the text.
  4. The impact of this message on the target audience.
http://www.dailymail.co.uk/femail/article-5099651/Scantily-clad-women-upstaged-messy-bedrooms.html


Voyeurism: When you are watching someone when they don't know they are being watched.
The article is representing the teenage girls shown as sexually promiscuous. It reinforces the hegemony that Women should be Housewives. The concerning part of this article is the lack of consent and the age of the females.  
 

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