Codes and Conventions of Newspapers

 Daily Mirror Newspaper: Bold plain font with no colour, less of a unique theme, less of an artistic approach, simplistic, More broad, delineated.

Pop Magazine: A lot more colour, central image that fills the cover, less hints on the contents inside,

Gig Poster: Less informative, Not specific (casual and brief),

Delineated- in sections.

Features of a Newspaper


Title of the newspaper displayed on the front page: Masthead

Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price: Barcode

Brief text under an image describing the photograph or graphic: Caption

A phrase that sums up the main point of an article. Usually in large print and a different style to catch the attention of the reader: Headline

The dominant picture that fills up most of the front cover: Main image

A system of organisation within the magazine. Helps the audience find what they want to read: Page Numbers

People who the newspaper aims to sell to: Target Audience

Something taken from within an article, usually said by the person in the main image: Pull Quote

An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics: Classified Ad

An information panel on the front page that tells the reader about other stories in the paper to tempt them inside: Skyline

Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories: Edition

Block of text that introduces the story, normally in a different style to the body text and headline: Stand First

The line above the story, which gives the author's name and sometimes their job and location: Byline

 Also known as copy: Body Text

Picture story that can exist on its own or on a front page leading to a story inside: Standalone

A photograph that runs across two middle pages: Centre Spread

 Main story, usually a splash: Lead Story

The blank space between the margins of facing pages: Gutter

Top label for the whole page: Folio

Everything in the page except pictures or text of stories: Page Furniture


Key Theory: Claude Levi Strauss- Structuralism/Roland Barthes-Semiotics



A powerful binary opposition is formed through black and white to express the importance of the article and make it stand out.

This specific aspect of mise-en-scene functions as a hermenutic code


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