Introduction To The Film Industry

What is the purpose of any media product?

To sell the media product to a consumer in order to make money.

The Birth Of Film:

  • Late 1800s.
  • Started out in many Bars and Clubs.
  • Hollywood films begun industrialised products to sell broadly.
  • Editing cinema products was very stereotypically for Women as it was heavily creative.
  • Women were quickly pushed away from this role as it was seen to make lots of money.
Classical Hollywood narrative refers to several characteristics that typified film making ideology at the time.

Spatial continuity: the audience always knows where they are at any time.

Temporal continuity: the audience always knows in what order the events have transpired, and any flashbacks and so forth will be clearly signposted.

Realistic: must not make reference to other filmic or popular texts.

The Studio System:

Production: The creation of a media product.

Conglomeration:

Distribution: Giving something out.

Vertical/Horizontal integration:

Regulation: The rules that have to be followed.

Digital Technologies:

Convergence: Collaboration of different media products or industries.

In what ways has film distribution and exhibition been affected in the last two decades?

  • Social Media allows film and TV to be advertised/distributed successfully.
  • Traditionally, a film is distributed in the cinema (theatrical release).
  • Distributed illegally via piracy websites.
  • Digital technology e.g: mobile phones, cameras, computers. Any technology that requires computers to run.
  • VHS, DVD, Blu-Ray, Streaming (Netflix).

David Hesmondhalgh (Cultural Industries):

Horizontal integration: Where a company buys other companies in the same sector to reduce the competition for audiences.

Vertical integration: Where a company buys up other companies involved in different stages of the production and circulation.

Conglomeration: A conglomerate is a corporation that consists of a group of businesses dealing in different products or services. Conglomeration is the process of a conglomerate being formed.

Company ident: showing the distributers and producer companies who participated in creating the film.

Universal Pictures

estimated value: $11.7 billion.

Owned by Comcast and NBCuniversal
Founded: 30 April 1912 by  Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane and Jules Brulatour

Curran and Seaton (Power and Media industries):

The media is controlled by a small number of companies primarily driven by the profit and power.
Media concentration limits variety, creativity and quality.
More socially diverse patterns of ownership can create more varied and adventurous media productions.


Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Conventions of print adverts.

Image
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically
Read more