Bias, agenda and the construction of reality

Bias/media bias:

Where the producers of a text demonstrate a prejudice towards a certain group, or favouritism towards another. A one sided perspective.

Agenda:

the ideological goals of a media product. Often a media product will attempt to change the ideology of an audience, for example in a party political broadcast.

Discerning newspaper bias can be done through the following ways:
  • Bias through selection and omission 
  • Bias through placement 
  • Bias by headline 
  • Bias by photos, captions and camera angles 
  • Bias through use of names and titles 
  • Bias through statistics and crowd counts 
  • Bias by source control 
  • Word choice and tone 

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