Analysing bias and the construction of representation in The Times and Daily Mirror


  • Masthead shown as it is a front page article.
  • The front page has used two headlines on one article for a more dramatic effect by creating a pause then ending it with a rhetorical question.
  • The Main Image almost completely fills the whole page, this is a very common technique used on Tabloid newspapers.
  • The front cover indicates which articles are on which page.
  • The target audience is specifically aimed at people who have interest or concern for American politics.
  • A skyline is also used in the top right corner to advertise another story in their issue.
  • A stand first is also used to generally describe what the article explains.

The political views of the Daily Mirror is shameful against the Americans who voted Trump into power. Using the Statue of Liberty hiding it's faces gives the message that America should feel embarrassed for allowing this and takes away their position of independence and power.


The main image featured represents the Americans as hooligans, it portrays the message that they are out of their minds for voting for Donald Trump. The headline makes the situation in America relatable towards British readers by comparing it to a controversial topic that everyone knows about in Britain. The characters presented give the message that Trumps voters are less intelligent and irresponsible.


Wrap around newspaper to resemble how important and shocking the event is. 

Donald Trump's face is empathetic and generally gives a positive light on Trump being elected as president. The quote shown gives reassurance and yellow font is used to show achievement and happy emotions. The Title 'The New World' gives positivity and change for America however it isn't completely precise on the newspaper's view which seems deliberate in order to exaggerate everybody's shock. 
 

Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Conventions of print adverts.

Image
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically
Read more