Newspaper Industry

How to get an A in a Exam

  • Correct terminology e.g: Codes and conventions.
  • Suggest the deeper meaning of a media product.
  • Make sure your answers are clear and structured.
  • Point of view and Opinion.
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Key Term: Media Institutions

Institution and industry are completely separate terms.
Institution: the values and ideology of a media product.

It is a way to differentiate between products, and can give the consumers some idea of 'quality', which may influence a decision.

Long Road Website Message:





 The College website shows the message of independency and responsibility.
For example the woman shown gives symbolic code of responsibility and independence as the fact she has dyed her hair and her fashion style is creative and expressive.

The characters are shown as physically on their own individually to express the message of independency and responsibility. The first screenshot shows a casually dressed student with a mutual and content emotion. His hair expresses ethnicity and culture and gives the college a reputation of a welcoming and respectful College.

The different aspect the college portrays from other colleges gives it identity and support it standing out to attract the largest target audience possible.

Shell


  • The Shell resembles a friendly aspect.
  • The colour red relates to love and passion and reliability.
  • The shell also can be seen as the image of a sunset which is positive.
  • The logo is minimalistic and simple which makes it memorable and a necessity.
  • Its generally positive but it contradicts its controversial company use of oil which has a highly negative background.

Starbucks

  • The colour of green relates to a natural and innocent type of view.
  • The mermaid used gives the idea that Starbucks is mythical.
  • The crown is a symbolic code of love and power.
  • The woman is smiling which relates to positive aspects.
  • Women have more kind and caring connotation compared to Men.
  • The Woman is welcoming.

The Sun


  • It is one of the very few newspapers titles that contain colour.
  • Its Bold and attractive to customers due to its simplicity of font.
  • The word "Sun" relates to the centre of attention as the sun is physically the centre of our solar system and shows how powerful this newspaper co-operation is.
  • San serif font

-Sell line: suggests their is something of value in the newspaper.


 

       



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