Newspaper Industry

How to get an A in a Exam

  • Correct terminology e.g: Codes and conventions.
  • Suggest the deeper meaning of a media product.
  • Make sure your answers are clear and structured.
  • Point of view and Opinion.
Text-Decodes-Audience-???-Producer-Encodes-(Back to Text).

Key Term: Media Institutions

Institution and industry are completely separate terms.
Institution: the values and ideology of a media product.

It is a way to differentiate between products, and can give the consumers some idea of 'quality', which may influence a decision.

Long Road Website Message:





 The College website shows the message of independency and responsibility.
For example the woman shown gives symbolic code of responsibility and independence as the fact she has dyed her hair and her fashion style is creative and expressive.

The characters are shown as physically on their own individually to express the message of independency and responsibility. The first screenshot shows a casually dressed student with a mutual and content emotion. His hair expresses ethnicity and culture and gives the college a reputation of a welcoming and respectful College.

The different aspect the college portrays from other colleges gives it identity and support it standing out to attract the largest target audience possible.

Shell


  • The Shell resembles a friendly aspect.
  • The colour red relates to love and passion and reliability.
  • The shell also can be seen as the image of a sunset which is positive.
  • The logo is minimalistic and simple which makes it memorable and a necessity.
  • Its generally positive but it contradicts its controversial company use of oil which has a highly negative background.

Starbucks

  • The colour of green relates to a natural and innocent type of view.
  • The mermaid used gives the idea that Starbucks is mythical.
  • The crown is a symbolic code of love and power.
  • The woman is smiling which relates to positive aspects.
  • Women have more kind and caring connotation compared to Men.
  • The Woman is welcoming.

The Sun


  • It is one of the very few newspapers titles that contain colour.
  • Its Bold and attractive to customers due to its simplicity of font.
  • The word "Sun" relates to the centre of attention as the sun is physically the centre of our solar system and shows how powerful this newspaper co-operation is.
  • San serif font

-Sell line: suggests their is something of value in the newspaper.


 

       



Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Conventions of print adverts.

Image
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically
Read more