Alfie's Media

Les Revenants directed by Fabrice Gobert (2012) Representation: How a media product is presents to element of narrative It is a construction by the producer. Ideological perspective. Representation in Les Revenants: Representations of lots of different groups. e.g: teenagers, mothers, fathers, elderly, children. Stereotypes. Hegemonic norms. Starts conversation, draws the audience in. Unconventional behaviour 'represents' groups into a reality that may be slightly different to hegemonic norms encoded in stereotypes. Stereotypes originate from Media. Les Revenants represents a wide amount groups integrated with culture and cultivates stereotypes. Particularly an english audience who haven't been to France before. Horror is not popular in France. Representation is the study of... 1.     The group, place or issue on which a media product is focusing. 2.     The media language the media product uses in order to present these groups or issues. 3.     

Introduction- DAC Definition Argument Context Paragraphs- PEA Point Evidence Argument Define the key terms Example of exam structure: Point: Ogres are like Onions Evidence: Shrek 2 Argument: Arguably the best out of the 4 films Binary Opposition of Les Revenants: Life and death Heavy Hitters: Polysemy: Interpreted to have multiple meanings. Les Revenants is hyper polysemic Negotiation: The audience negotiates the media product based on their own values and arguments. Ideology: Views and beliefs of the Producer. Hegemonic, Symbolic etc. Intertextuality: referencing other media products explicit or in-explicit Hegemony: Rules and regulations through consent. "In the 21st century, it is essential for TV shows to offer multiple meanings"- evaluate this claim with reference to Les Revenants. Underline the key terms Knee jerk reaction: Yes Because it generates a wider target audience. Shows like Les Revenants are highly pol

French Supernatural Drama Slow paced family Horror Zombie (Sub Genre of Horror) Experimental zombie show Soap Opera (Sub Genre of Drama) Lots of characters Pleonastic- where one instrument surpasses the others in a soundtrack in terms of loudness. Les revenants is a classic example of genre hybridity. 26th November 2012 on Canal+ United Kingdom 9th June 2013 on Channel 4 2 series, 8 episodes each Based on the French film They Came Back (Les Revenants) (Director Robin Campillo 2004) Created by Fabrice Gobert Cult TV Show A  cult following  is a group of  fans  who are highly dedicated to a work of  culture , often referred to as a  cult classic . A film, book, musical artist, television series or video game, among other things, is said to have a cult following when it has a small but very passionate fanbase. A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other

Examples of Fandoms: Bronies (Extreme right wing my little pony fans, usually older men) Furrys  Beliebers (Justin Bieber fans) Beatlemaniacs (Beatles fans) Bondians (James Bond fans) Mixers (Little Mix fans) "Shipping" Textual Poaching 18 - Fandom - Henry Jenkins  (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on • Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bo

Humans have a cult following. Others are supposed to talk about it afterwards e.g: theories, reviews etc. regulations: Television has a open audience. (Mass media) Television has no restrictions Easily accessible to everybody Pin Parental number Water shed time: 9pm https://www.ofcom.org.uk/about-ofcom/policies-and-guidelines The 9pm  Watershed  in  television . In the UK, the BBC has a well-established policy of making 9pm the pivotal point of the evening's  television , a Watershed  before which, except in exceptional circumstances, all programmes on our domestic channels should be suitable for a general audience including children. Ofcom also regulate tv, radio and the post. "Ofcom is required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder" Examples of scene from humans episode 1 not suitable for all ages. 13 - Regulation - Sonia Livingstone and Peter Lunt (film industry, ne

Humans- Family Breakfast scene class notes How does  Humans  target and maintain its audiences? Establishing shot of the nuclear family. 'Normal;, two parents, two kids. Creates an aspirational audience for the 30 something male middle class audience. Slow pan to the mise en scene of the breakfast table, an easily identifiable scene for the middle class audience Polysemic reading - simultaneously funny and and creepy, hinting at situations to come "We should throw a party for the dishwasher, it's been working for years" - confirms Anita's status as a slave and commodity - a challenging concept to be decoded by the middle class audience C/U of Laura's face establishes her dislike of Anita. A relatable situation for the target audience, who may debate oer weather or not to get a maid or cleaner High key lighting - connotations of wealth and comfort - presents a relatable situation for the middle class audience Mise en scene  of the breakfast table: &

How have Ownership and economic factors shaped the TV programs you have studied? Britishness: Locations like Kings Cross, Supermarkets.  Accents Neighbourhoods Lexis of Language Style/look Washed out colour, gritty Stereotypes of elderly people Relations to British sitcoms such as Outnumbered Pan-Atlantic programming - commissioned by both C4 (UK) and AMC (US). Has lead to inclusion of American characters like George. Independent Ideology- themes of rebellion, culture and identity Relatively high production values Humans target audience: Joe  Age: 22 Gender: Male Nationality: British Location: Cambridge Sexuality: Heterosexual Demographic: Middle-Class Psychographic: Intelligent Socio-Economic class:  Occupation: Accountant  Hobbies: Going out to eat, Viewing botanical gardens, Museums  Selling Audiences. The show has a complicated narrative which may suggest that this show targets a middle class university educated aud

Hyperreality- Something which is like reality but is not. Simulacra- A representation of something that never existed e.g: synths Key Theory 5- Postmodernism- Jean Baudrillard In postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between what is reality and what is simulation. In fact, it really doesn't matter which is which! • Therefore, in this postmodern age of simulacra, audiences are constantly bombarded with images which no longer refer to anything ‘real’ • Because of this, we are now in a situation that media images have come to seem more ‘real’ than the reality they supposedly represent. This concept is referred to as 'hyperreality'

How does this product challenge and subvert genre conventions? Why does it do this? Humans challenges the genre conventions of sci-fi by merging our modern world with technology which is seen as heavily advanced and almost a fantasy to the normal eye of an audience. The main reason for this is to concern the viewer with a very real and relatable perspective of life with synths integrated into our lives. 

Television is a specialised industry Music videos, Newspapers and magazines are all specialised industries. Everyone plays a specific part in particular and specialised roles in industries. For examples in creating a music video we have actors, editors and lighting etc.  Television in the 21st century The television industry is a fractured industry. binge-watching. Television has changed considerably since the advent of digital technology in terms of its production, distribution and consumption. It has become a global, rather than a national industry and has become increasingly commercial, with public service broadcasting forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success. Broadcasters are now "narrowcasters", with multiple channels targeting different (sometimes more niche) audiences. We are living in a world in digital convergence.  Audiences consum

Human encodes the Levi strauss theory of binary oppositions intensely throughout series, particularly in the pilot episode. The obvious form of binary opposition shown is between humans and synths yet the difference in stereotypical roles and gender are expressed too with specific characters. During the first episode, Laura comes home to her family and unexpectedly confronted by the new family synth Anita. The mise-en-scene of this scene is made intense by the dramatic slow zoom on Laura's petrified face. The atmosphere immediately turns from cheerful and social to silent and tense with no dialogue what so ever. The purpose of this scene emphasises binary opposition between a human and synth within their reactions to meeting each other. Anita's body language is calm and extremely robotic. Her face is smiling in simple way and her stare signifies to Laura and the audience of her synth ways. Laura is quivering slightly and is clearly distressed by her presence. This exaggerates

What might this term refer to? What examples are there of 'gender as performance' in Humans? Key theory 10 Judith Butler Gender Performativity.  Identity is a performance. Gender is defined through a series of acts. How we walk talk etc. There is no gender identity behind these expressions of gender. Gender Performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. There are many subversive gender representations in Humans. Key Theory 11: bell hooks feminist theory Feminism is for everyone. Not just females. bloke in brothel shows male dominance Joe demonstrates dominance other Anita as he bought her. Laura is shown to have significant power over Anita as she is a robot but there is also a form of ethnic dominance. Lisbet Van Zoonen: Male Gaze Theory: Woman are represented in media to attract and satisfy the needs of men. Anita is Stereotyp

Hyperreality: Jean Baudrillard This refers to the idea that representations within Media texts are more real that which they represent. Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never exists. Media amplification is when something gets blown out of proportion. Key Theory 5- Postmodernism- Jean Baudrillard "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real" Bricolage: A bit of everything. Key Theory 11- Theories around ethnicity and post-colonial theory- Paul Gilroy racial hierarchies Binary oppositions in Formation Deprivation and luxury. The historical context of the dress portrays conflict of ethnicity.

Channel 4 potentially wanted to buy the Swedish series and implement British culture into the situation. Mise-En-Scene: King's Cross Station. Making it British allows dialogue to not be translated. Group represented: Working class family. Archetypes. Mise-en-scene: synths coloured eyes Automation of labour. singularity

Allegory- Deeper and hidden meanings in a form of media. A metaphor that makes a broader comment on society Zeitgeist- The culture of period of time. The spirit of the time. paradigmatic feature: Conventional genre feature Modern slavery: The synths are genuine slaves however it is consider normal worldwide to everyone as they're not living organisms. Yet they are so identical to humans from a viewers perspective it can be seen as morally wrong. Slaves to society. Slaves to technology. Prostitution and rights of sex workers: Some synths previewed in the first episode have been specifically used for sexual pleasure and the formation of a product which a business can create a service from. The idea of sexual consent is completely cut out. Unpaid Labour: The synths are completing labour for their human owner while receiving nothing in return. Sci-Fi in Humans: Robots Synthesised music Bright blue Advanced technology Synths movement Stereotypical sci fi setting

Construction Representation: Created by the producer, manipulate the consumer The way something is presented  Show something again Producer The way of getting across the ideology to the producer Both the target audience and the group being represented are impacted by representation Role of women of synths in humans: Subversive Housewives Stereotypical and at some points sexist. Sexualised Slaves Prostitution Daughter asks for an attractive synth. If it wasn't attractive it would break hegemonic norms and conventions. Mother Butler Rebel Binary oppositions between montage scenes of humans treating synths with respect and humans treating them like slaves or no respect. Suspicion and questions to be asked to segway into the next episode. The idea of humans comfort amongst synths differs between each character presented and the situations. It emphasises and reinforces the stereotypical view of gender differences. The majority of synths whic