How have Ownership and economic factors shaped the TV programs you have studied?

Britishness:

Locations like Kings Cross, Supermarkets. 
Accents
Neighbourhoods
Lexis of Language
Style/look
Washed out colour, gritty
Stereotypes of elderly people
Relations to British sitcoms such as Outnumbered

Pan-Atlantic programming - commissioned by both C4 (UK) and AMC (US). Has lead to inclusion of American characters like George.

Independent Ideology- themes of rebellion, culture and identity

Relatively high production values

Humans target audience:

Joe 
Age: 22
Gender: Male
Nationality: British
Location: Cambridge
Sexuality: Heterosexual
Demographic: Middle-Class
Psychographic: Intelligent
Socio-Economic class: 
Occupation: Accountant 
Hobbies: Going out to eat, Viewing botanical gardens, Museums 

Selling Audiences.

The show has a complicated narrative which may suggest that this show targets a middle class university educated audience.

In what ways does this scene target and maintain audiences?

Family Breakfast scene:

  • Mise-en-scene: A stereotypical middle class british family home with everyone eating breakfast together.
  • The scene features a wide range of character personalities that match a conventional middle class family.
  • A close up of Laura really emphasises her emotion after the father mentions that breakfast should be like this. A female of middle class especially as a mother will relate to her.
  • Polysemic reading- simultaneously funny and creepy, hinting at situations to come.
  • "We should throw a party for the dishwasher, its been working for years". confirms Anita's status as a slave and commodity. A challenging concept to be decoded by the middle class audience.
  • High Key Lighting- connotations of wealth and comfort presents a relatable situation for the middle class audience.
  • Mise en scene of the breakfast table: a chaotic family setting relatable and aspirational for the middle class audience.
  • Representation of something that doesn't exist.
  • Hyper real representations of middle class lifestyle.
  • The prop of cups of tea is stereotypically british which heavily targets the british audience.
  • Costume of wearing dressing gowns, pyjamas etc. Intertextual reference to the stereotypical waking scene. Similarities with Outnumbered. Anita is removing all the stress of a normal family morning.

 


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