Construction
Representation: Created by the producer, manipulate the consumer
The way something is presented
Show something again
Producer
The way of getting across the ideology to the producer
Both the target audience and the group being represented are impacted by representation
Role of women of synths in humans:
Subversive
Housewives
Stereotypical and at some points sexist.
Sexualised
Slaves
Prostitution
Daughter asks for an attractive synth.
If it wasn't attractive it would break hegemonic norms and conventions.
Mother
Butler
Rebel
Binary oppositions between montage scenes of humans treating synths with respect and humans treating them like slaves or no respect.
Suspicion and questions to be asked to segway into the next episode.
The idea of humans comfort amongst synths differs between each character presented and the situations.
It emphasises and reinforces the stereotypical view of gender differences. The majority of synths which are seen as slaves are female, even Odi, the male synth has feminine attributes.
Binary opposition:
Direct address: uncomfortable viewing for the audience in general.
Motherly gestures, stereotypically a mother. (Anita)
Hegemonic norms
Binary oppositions between montage scenes of humans treating synths with respect and humans treating them like slaves or no respect.
Suspicion and questions to be asked to segway into the next episode.
The idea of humans comfort amongst synths differs between each character presented and the situations.
It emphasises and reinforces the stereotypical view of gender differences. The majority of synths which are seen as slaves are female, even Odi, the male synth has feminine attributes.
Binary opposition:
Direct address: uncomfortable viewing for the audience in general.
Motherly gestures, stereotypically a mother. (Anita)
Hegemonic norms
Madonna/Whore complex:
Whore: Negative objectification, description for certain women.
Sigmund Freud
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