Construction
Representation: Created by the producer, manipulate the consumer
The way something is presented 
Show something again
Producer
The way of getting across the ideology to the producer
Both the target audience and the group being represented are impacted by representation

Role of women of synths in humans:

Subversive
Housewives
Stereotypical and at some points sexist.
Sexualised
Slaves
Prostitution
Daughter asks for an attractive synth.
If it wasn't attractive it would break hegemonic norms and conventions.
Mother
Butler
Rebel

Binary oppositions between montage scenes of humans treating synths with respect and humans treating them like slaves or no respect.

Suspicion and questions to be asked to segway into the next episode.

The idea of humans comfort amongst synths differs between each character presented and the situations.

It emphasises and reinforces the stereotypical view of gender differences. The majority of synths which are seen as slaves are female, even Odi, the male synth has feminine attributes.

Binary opposition:
Direct address: uncomfortable viewing for the audience in general.
Motherly gestures, stereotypically a mother. (Anita)
Hegemonic norms

Madonna/Whore complex:

Whore: Negative objectification, description for certain women.  

Sigmund Freud     

Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Woman and Adbusters

The representation of black people in each magazine. Woman magazine's ideology is that there are no black people with wealth or luxury but not featuring any black female models. Adbusters uses black people in order to express the countries of poverty where the population is predominately black. Binary opposition between the representation of black people and white people is shown in multiple articles of Adbusters and Woman. Adbusters Bottle flip flops are symbolic codes of poverty. Louboutin commodity fetishism is a binary opposition with the mise-en-scene of poverty. Red soles are always in season is a hermeneutic code to make the audience wonder whether the tagline is actually talking about the shoes or the damaged soles of the feet accompanying image. Disagrees with Lisbet-Van-Zoonen's theory of feminism because there is a lack of sexualisation which may be partly due to the culture jamming ideology of the magazine. Woman on the catwalk is slim which reinfor
Read more