Fandom


Examples of Fandoms:

  • Bronies (Extreme right wing my little pony fans, usually older men)
  • Furrys 
  • Beliebers (Justin Bieber fans)
  • Beatlemaniacs (Beatles fans)
  • Bondians (James Bond fans)
  • Mixers (Little Mix fans)

"Shipping"

Textual Poaching

18 - Fandom - Henry Jenkins 


(radio, videogames, television, online media)

• Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise
• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings
• Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on
• Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan.

Key work – Textual Poaching

"Textual poaching is a term that was first used by Michel de Certeau in 1984, and was developed later by Henry Jenkins in his book “Textual Poachers: Television Fans and Participatory Culture” written in 1992".


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