Regulation

Humans have a cult following.
Others are supposed to talk about it afterwards e.g: theories, reviews etc.

regulations:

Television has a open audience.
(Mass media)
Television has no restrictions
Easily accessible to everybody
Pin Parental number
Water shed time: 9pm


https://www.ofcom.org.uk/about-ofcom/policies-and-guidelines

The 9pm Watershed in television. In the UK, the BBC has a well-established policy of making 9pm the pivotal point of the evening's television, aWatershed before which, except in exceptional circumstances, all programmes on our domestic channels should be suitable for a general audience including children.


Ofcom also regulate tv, radio and the post.

"Ofcom is required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder"

Examples of scene from humans episode 1 not suitable for all ages.

13 - Regulation - Sonia Livingstone and Peter Lunt

(film industry, newspapers, radio, videogames, television, magazines, online media)

• 'Regulation' refers to the rules and restrictions that every media industry has to follow. For example the UK film industry must use the BBFC's age certifications, and television must adhere to OFCOM's regulations
• There is a struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition)
• The increasing power of global media corporations, together with the rise of convergent media technologies and developments in the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk.
• Online media production, distribution and circulation in particular often allows producers to completely ignore media regulations

Key work - Media Regulation: Governance and the interests of citizens and consumers

Normalisation: the more we see something, the more normalised it becomes.

In America, there is difference in age rating in Male (lower) and Female masturbation (higher).

17 - Reception theory - Stuart Hall

(advertising, newspapers, radio, videogames, television, magazines)

• To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences
• There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on
• Hall narrowed this down to three ways in which messages and meanings may be decoded:
• The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer
• The negotiated reading - where the ideological implications of producer’s message is agreed with in general, although the message is negotiated or picked apart by the audience, and they may disagree with certain aspects
• The oppositional reading - where the producer’s message is understood, but the audience disagrees with the ideological perspective  in every respect

Scene:

Odi's supermarket accident

Preferred Reading:

It was an accident.

It's only a robot and there was no evidence of intention to hurt anyone.

Negotiated Reading:

It's only a robot and there was no evidence of intention to hurt anyone.

It was an accident.

The owner's responsibility.

Oppositional Reading:

Odi likes to hit women.

Odi doesn't like apricot jam.

There is the rare potential he has gained human thought and deliberately hurt the supermarket stuff.

Scene: 

Matty's bb gun scene

Preferred Reading:

Its just a robot

Matty knows Anita is fast enough to dodge the gun.

Negotiated Reading:

It's is controversial whether Anita is entirely a synth.