Alfie's Media

Algoritham: A set of routine that functions by itself once it has been set. No ethics involved, computer is deciding this. Clickbait: Draw someone in with certain aspects used in the title and thumbnail. Examples: Bright colours Brand logos and names Big red arrows Over exaggerated facial expressions The title and thumbnail tells the contents of the product but doesn't show it. For example, to see how far one million goes in retirement you have to click the hyperlink to find out. Blunt figures and words, e.g: "£1 Million" Creates mystery Low resolution  ANCHORAGE The article can use your ip address to find your location and cater their advertisement to your local area. Titles will use the reputation of respectful and trustworthy occupations like doctors to make the reader believe the clickbait can't possibly be lying. Manipulation of vulnerable users: Using role modals that are ...

The internet is hypermodal Hyperlinks 18 - Fandom - Henry Jenkins  (radio, videogames, television, online media) • Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise • Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings • Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on • Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan. Key work –  Textual Poaching 19 - ‘End of audience’ theories - Clay Shirky  (newspaper, radio, videogames, online media) • Ne...

Broadasting: Narrowcasting: Zoella is an excellent example of talented narrowcasting. Zoella is chaste which appeals to the majority of her target audience. Consumerism Fetishisation of herself through her products Standardised differentiation-every candle is the same but the brand makes it unique from others, e.g: zoella's packaging with the image that unfolds inside. Zoella is deliberately shying away from the capitalist culture. In the video she makes it seem you are buying it directly off her.

Zoella How does Zoella promote interactivity for her target audience through her production of media products? How is this media product produced, distributed and circulated, and by who? How does new and developing technologies affect media language? Its clear Zoella isn't actually managing her website. Due to lack of activity, her comments are not moderated. Her representation of Zoella is fading due to the change of culture amongst teens, hypereferenciality. To what extent does Zoella uses stereotypical representations of women? her vlogs implement lots of proairetic codes for example  characters like Poppy is assumed the target audience already know who that is. Most videos and alot of scenes follow a formula of keeping the mistakes in the edit. Intertexuality: mode of address is direct and references MTV cribs. In terms of Zoella's ideology, sex and sexuality is not important. Chaste

Zoella.co.uk TanyaBurr.co.uk Zoella: A lot of imagery and colour. Bold. User experience: san-serif font font, easy to read, All in capitals, easier to read implying her audience is less mature/younger. Intending to be aspirational.  Echo Chamber:  In news media, echo chamber is a metaphorical description of a situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system. Reinforced into many ideological perspectives of what a picnic should look like. Hyper-modality: From one thing to another. more interactive. Multi modality: uses different forms of media to portray something Most media products are multi modal. Internet is hyper modality. Every image on the blogs are highly edited, filter, highly saturated. Mise-en-scene of the fairy lights is attractive to younger audiences. Tanya Burr: Sophistication, Slightly sexualised

Postmodernism- Baudrillard Hyperreality- Simulacra- The world in which we live in is becoming vastly more complicated. A hyperreal: Theres no such thing as reality. Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world. "Big old crusty boy" "That was really hard" Zoella is dressed like a pizza Their body language shows hyperreality, for example Inferred knowledge in the title and thumbnail. Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life. Self conscious decision to change the tone of her voice, re branding. Mid shot, 13 minutes of people with no personality eating different brands of pizza and trying to guess them.  Trying to be relatable, She is reinforcing hegemonic views with her ...

Multimodality:   ,  multimodality  is a theory of communication and social semiotics.  Multimodality  describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources - or modes - used to compose messages. Hyperlink:   Something that takes you beyond the original link you are on. Hypermodality:   Media product goes beyond itself. 'Above the fold':   Where all the elements of the webpage are on the home page. Logo:   An illustration/text that makes audience recognise the website Footer: Search box: An engine in which you can find a website based around a specific subject, question etc. Social media Icons: Logos for social media which are commonly used as hyperlinks to take you to a certain social media page from a wbesite. Banner ads: paid advertisement that stretches across a webpage that is also is a hyperlink to the website advertised. Carousel/slider:  ...