Algoritham: A set of routine that functions by itself once it has been set.
No ethics involved, computer is deciding this.


Clickbait:

Draw someone in with certain aspects used in the title and thumbnail.

Examples:
  • Bright colours
  • Brand logos and names
  • Big red arrows
  • Over exaggerated facial expressions
  • The title and thumbnail tells the contents of the product but doesn't show it. For example, to see how far one million goes in retirement you have to click the hyperlink to find out.
  • Blunt figures and words, e.g: "£1 Million"
  • Creates mystery
  • Low resolution 
























ANCHORAGE

The article can use your ip address to find your location and cater their advertisement to your local area.

Titles will use the reputation of respectful and trustworthy occupations like doctors to make the reader believe the clickbait can't possibly be lying.

Manipulation of vulnerable users:
Using role modals that are highly influential
 

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