Broadasting:

Narrowcasting:


Zoella is an excellent example of talented narrowcasting. Zoella is chaste which appeals to the majority of her target audience.

Consumerism
Fetishisation of herself through her products
Standardised differentiation-every candle is the same but the brand makes it unique from others, e.g: zoella's packaging with the image that unfolds inside.
Zoella is deliberately shying away from the capitalist culture. In the video she makes it seem you are buying it directly off her.



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