Zoella and Representation

Zoella

How does Zoella promote interactivity for her target audience through her production of media products?

How is this media product produced, distributed and circulated, and by

who?

How does new and developing technologies affect media language?




Its clear Zoella isn't actually managing her website. Due to lack of activity, her comments are not moderated.

Her representation of Zoella is fading due to the change of culture amongst teens, hypereferenciality.

To what extent does Zoella uses stereotypical representations of women?

 her vlogs implement lots of proairetic codes for example  characters like Poppy is assumed the target audience already know who that is.

Most videos and alot of scenes follow a formula of keeping the mistakes in the edit.

Intertexuality: mode of address is direct and references MTV cribs.

In terms of Zoella's ideology, sex and sexuality is not important.

Chaste



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