Industry, Audience and Zoella

The internet is hypermodal
Hyperlinks

18 - Fandom - Henry Jenkins 

(radio, videogames, television, online media)

• Fandom refers to a particularly organised and motivated audience of a certain media producer  franchise
• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings
• Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on
• Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan.

Key work – Textual Poaching

19 - ‘End of audience’ theories - Clay Shirky 

(newspaper, radio, videogames, online media)

• New media, as in the Internet and digital technologies, have had a significant effect on the relations between media and audiences
• Just thinking of audience members as passive consumers of mass media content is no longer possible in the age of the Internet. Now, media consumers have become producers who ‘speak back to’ the media in various ways, creating and sharing content with one another.
• This can be accomplished through comments sections, internet forums, and creating media products such as blogs or vlogs.

Key work – Here Comes Everyone!

Mental Health Issues thrown up by uncaring algorithms and corporations driven by power and profit

Propaganda doesn't work in the way we think it does. It doesn't actually change people's minds. It cultivates people. puts the thought in your head. 

Alex Jones:

Extreme far right wing.

Machine written youtube videos.