Zoella.co.uk
TanyaBurr.co.uk

Zoella: A lot of imagery and colour. Bold. User experience: san-serif font font, easy to read, All in capitals, easier to read implying her audience is less mature/younger. Intending to be aspirational. 

Echo Chamber: 
In news media, echo chamber is a metaphorical description of a situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system.


Reinforced into many ideological perspectives of what a picnic should look like.
Hyper-modality: From one thing to another. more interactive.

Multi modality: uses different forms of media to portray something

Most media products are multi modal.
Internet is hyper modality.

Every image on the blogs are highly edited, filter, highly saturated.
Mise-en-scene of the fairy lights is attractive to younger audiences.

Tanya Burr:
Sophistication, Slightly sexualised



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