Postmodernism- Zoella and Vlogging

Postmodernism- Baudrillard

Hyperreality-

Simulacra-

The world in which we live in is becoming vastly more complicated.

A hyperreal: Theres no such thing as reality.

Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world.

"Big old crusty boy"
"That was really hard"

Zoella is dressed like a pizza
Their body language shows hyperreality, for example
Inferred knowledge in the title and thumbnail.
Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life.
Self conscious decision to change the tone of her voice, re branding.
Mid shot,
13 minutes of people with no personality eating different brands of pizza and trying to guess them. 
Trying to be relatable,
She is reinforcing hegemonic views with her skinny
Jump Cut

Youtubers contract products that appear unmediated to their post millennial target market.
Jump cut editing provides narrative energy and is coupled with the direct address presentation style to construct a deliberately amateur aesthetic.

Unscripted narratives generate a sense of spontaneity.
Cognitive dissonance- 2 thoughts in your head

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