Alfie's Media

Broadasting: Narrowcasting: Zoella is an excellent example of talented narrowcasting. Zoella is chaste which appeals to the majority of her target audience. Consumerism Fetishisation of herself through her products Standardised differentiation-every candle is the same but the brand makes it unique from others, e.g: zoella's packaging with the image that unfolds inside. Zoella is deliberately shying away from the capitalist culture. In the video she makes it seem you are buying it directly off her.

Zoella How does Zoella promote interactivity for her target audience through her production of media products? How is this media product produced, distributed and circulated, and by who? How does new and developing technologies affect media language? Its clear Zoella isn't actually managing her website. Due to lack of activity, her comments are not moderated. Her representation of Zoella is fading due to the change of culture amongst teens, hypereferenciality. To what extent does Zoella uses stereotypical representations of women? her vlogs implement lots of proairetic codes for example  characters like Poppy is assumed the target audience already know who that is. Most videos and alot of scenes follow a formula of keeping the mistakes in the edit. Intertexuality: mode of address is direct and references MTV cribs. In terms of Zoella's ideology, sex and sexuality is not important. Chaste

Zoella.co.uk TanyaBurr.co.uk Zoella: A lot of imagery and colour. Bold. User experience: san-serif font font, easy to read, All in capitals, easier to read implying her audience is less mature/younger. Intending to be aspirational.  Echo Chamber:  In news media, echo chamber is a metaphorical description of a situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system. Reinforced into many ideological perspectives of what a picnic should look like. Hyper-modality: From one thing to another. more interactive. Multi modality: uses different forms of media to portray something Most media products are multi modal. Internet is hyper modality. Every image on the blogs are highly edited, filter, highly saturated. Mise-en-scene of the fairy lights is attractive to younger audiences. Tanya Burr: Sophistication, Slightly sexualised

Postmodernism- Baudrillard Hyperreality- Simulacra- The world in which we live in is becoming vastly more complicated. A hyperreal: Theres no such thing as reality. Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world. "Big old crusty boy" "That was really hard" Zoella is dressed like a pizza Their body language shows hyperreality, for example Inferred knowledge in the title and thumbnail. Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life. Self conscious decision to change the tone of her voice, re branding. Mid shot, 13 minutes of people with no personality eating different brands of pizza and trying to guess them.  Trying to be relatable, She is reinforcing hegemonic views with her

Multimodality:   ,  multimodality  is a theory of communication and social semiotics.  Multimodality  describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources - or modes - used to compose messages. Hyperlink:   Something that takes you beyond the original link you are on. Hypermodality:   Media product goes beyond itself. 'Above the fold':   Where all the elements of the webpage are on the home page. Logo:   An illustration/text that makes audience recognise the website Footer: Search box: An engine in which you can find a website based around a specific subject, question etc. Social media Icons: Logos for social media which are commonly used as hyperlinks to take you to a certain social media page from a wbesite. Banner ads: paid advertisement that stretches across a webpage that is also is a hyperlink to the website advertised. Carousel/slider:  Main navigation/menu bar:   User experience  Refer  Sem

Vlog: Aspirational Personal identity Identification Unscripted narrative Authenticity Direct mode of address Audience interaction: Breaking the fourth wall. Audience see producers as their best selves. hyperreal and cultivating. The pleasure of a unscripted narrative. Jackson Galaxy Presents himself as being intelligent involving cats Direct mode of address, staring straight in the camera. Older audiences may find this very uncomfortable. He's in a home unproductive environment. Weak lighting, authenticity, realness Not stereotypically, hegemonic ally good looking 3 - Genre theory - Steve Neale  (television) • Producers rely on audience's desire to see both repetition and difference of genre conventions: seeking out the familiar, while also seeking something vaguely new and different. • Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres • Genres are useful fo

Online media: Products and services that are online Digital Convergence- The coming together of two previously separate industries through digital technology. Phones-Newspapers: News apps e.g: The Guardian has a newspaper and app. Vlogging: Video blogging. What you do in your day. Digital Diary. Blog abbreviation of Web log. Very broad 19 - ‘End of audience’ theories - Clay Shirky  (newspaper, radio, videogames, online media) • New media, as in the Internet and digital technologies, have had a significant effect on the relations between media and audiences • Just thinking of audience members as passive consumers of mass media content is no longer possible in the age of the Internet. Now, media consumers have become producers who ‘speak back to’ the media in various ways, creating and sharing content with one another. • This can be accomplished through comments sections, internet forums, and creating media products such as blogs or vlogs. Key work –  Here Comes Everyon