Section C- Media in the online age

Online media: Products and services that are online

Digital Convergence- The coming together of two previously separate industries through digital technology.

Phones-Newspapers: News apps e.g: The Guardian has a newspaper and app.

Vlogging: Video blogging. What you do in your day. Digital Diary.

Blog abbreviation of Web log.

Very broad

19 - ‘End of audience’ theories - Clay Shirky 


(newspaper, radio, videogames, online media)

• New media, as in the Internet and digital technologies, have had a significant effect on the relations between media and audiences
• Just thinking of audience members as passive consumers of mass media content is no longer possible in the age of the Internet. Now, media consumers have become producers who ‘speak back to’ the media in various ways, creating and sharing content with one another.
• This can be accomplished through comments sections, internet forums, and creating media products such as blogs or vlogs.

Key work – Here Comes Everyone!

Vlogs stereotypically are produced by and targeted towards younger people.
50% of 16-24 year olds watch at least one vlog monthly.
Youtube is popular only recently due to the upbringing of cloud storage.

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