Alfie's Media

Producers construct representation through a format of media in order to send a message to the audience. It assists in helping someone watching a particular advert to improve your life. Charity Adverts: The purpose of a charity advert is to persuade people to donate in the common form of money, but other ways can be food etc. They work by making the audience feel sympathy for the people in need of support. They do this by showing distressing imagery to create a intensely emotional form. The tone used in charity adverts is very serious, they are commonly very informative and direct towards a viewer. They also form a very demanding mode of address. They demonstrate conventions of clear spoken and quite depressing monotone in their commentary over the frightening imagery being visually shown. NSPCC Open your eyes (2000): Black and white makes the symbolic theme of a depressing theme. The use of distressing imagery like the child crying makes the viewer get a se

Defining Ourselves: Background (Where we live, Where we're from). Personality (Interests, attitude). Fashion choices. Sexual Orientation. Inheritance. Friends. Social Media (what you post, whats your favourite social media). Education. Sense of Humour. Wealth. Habits e.g: big spender. Type of music you listen to. Gender. David Gauntlet: Theorist of identity:  Gauntlet believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on television. Additionally, he writes there are now many more representations of gender than the traditional 'Gender Binary'.  Stereotype of Men: Men provide for Family. Men have more Power physically and mentally. Men can't show emotions. Men are obsessed with sex. Stereotype of Women: Woman stay at home to clean. Are weaker. Are present for sexual purposes. Women can show emotions. Subservient. 

Anchor Spreadable Butter ad 2017: Groups of people:  Senior generation contradicting with the Younger generation. Elderly (more specifically and old Woman). Teenage Boy and Girl. Jamaican accent (not a thick accent). Robotic and Monotone voice from the device. Families. Typical British accent. Second generation immigrants. Assumptions made about the group of people: Old people are confused by technology. The use of the mid-shot emphasises her confusion. Young people portrayed as typical teenagers this is emphasised through the character wearing a hoodie. A Binary opposition between old and young. The Butter is a symbol of family and bringing them together (mise-en-scene) The humour between each individual in the family is presenting a perfect family that live together and are close together. The Jamaican accent makes the finishing line seem humorous and not as threatening due to the tone of speech. Pot Noodle you can make it ad: Teenage B

Theorist: Stuart Hall Analysed representation in his study. Representation:  The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events. Lindt Lindor "Do you dream in chocolate?" Advert: The lighting forms a dreamy, enjoyable and even romantic theme to represent the chocolate in order to make it irresistible. The construction of the chocolate makes it seem expensive and unique to all other chocolates. The use of close ups on the woman represents the chocolate as a luxurious and emotion changing treat. The transitions are smooth and not sudden in order to represent the texture of the chocolate. Superbowl Commercial Break 2015: The first advert of the commercial break created an interactive atmosphere in order to gain the audience's attention by the TV supposedly breaking down and speaking directly to the viewer in informal language and written in san-serif font.   Stereotypes:

A poster Advertising a Pencil Case situated around a target audience of middle aged Men.

Adverts operate under an assumption that we live an incomplete and problematic life, adverts aims to sell a product or service that can improve an individual. Ideology: The beliefs and values of a media text. The Producer is the individual that creates a media product. Dominant ideology: The set of ideas or culture that is most common or widely accepted in a society. The ideology of this advert implies that make-up is a vital addition towards female attraction and more specifically Maybelline is the most effective at doing this. It encourages the theory of advertisement promising that this will improve their lives and without it it is a bit of a mess. It reinforces the dominant ideology of wearing make-up and that Women must wear it. It includes a direct address towards the audience so nobody believes they are an exception to make-up and this is done by speaking to a reader as if they are a friend. The phrase "No running away" infers the make-up is easy to

The advert as a whole has followed a vintage and simplistic theme with no words expect their famous slogan in which the company is commonly is known by. The Serif Font expresses a old fashioned styled writing as if someone has handwritten it and the drop shadow gives it a theatrical feel that jumps out from the background image in order to give it a larger significance across the advert.

Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically

Key Theory 1: Roland Barthes- Semiotic Semiotic- study of meaning Anything can have meaning Signs, Signifiers and signifieds In media studies, code refer to any element of media language that creates meaning for the audience. Hermeneutic Code: Also known as enigma codes, these refer to something within the media product that creates mystery or suspense. Proairetic codes: Also Known as action codes, this refers to something within a media product that suggests something is about to happen. Symbolic codes: Something within a media product that contains a deeper meaning. Textual Analysis: Blagging it: make educated guesses. She is selling the product to a target audience to show it creates attraction on an individual. The language used exaggerates on how the product stands out from any other forms of make-up, this is a use of a Proairetic code. The advertisement points out that using the mascara will help you stand out above the rest by having an unfocussed individual

CANALI ADVERT Professional look (high end and most likely expensive products). Simplistic Unspecified advertisement and advertises the label as whole. Advertisement is used by a company to draw customers in and support increase in sales for their products or service.  Advertisement comes in the form of images, and videos. Examples: billboards, on vehicles, sponsorship, product placement, tv, cinema.  

What went well: Our wide use of camera angles and different shots were effective together and made good transitions particularly our last shot which introduced our title.  We were able to merge different shots into individual actions taking place in order for the audience to develop better awareness of the character's surroundings. For example, when the hand was going along the books we cut to a extreme close up shot in between the same over the shoulder shot. Our use of the ticking noise with a slight pause in between each three ticks worked unexpectedly well at building suspense and seemed to time well with the whole sequence. What we could improve: We need to manage our time more efficiently as we ran short of time to implement more audio files and the title fading in at the end. Add more filter effects onto the clips to give an even more darker and suspenseful atmosphere.  

Editing in Media terms is adjusting work to make a better theatrical experience. It usually involves assembling different shots in a particular sequence. Shot duration: The length in time of a camera angle. Until the clip is cut. An un interrupted sequence of footage. Mise-en-scene: Everything in the shot. Camerawork: e.g: Low angle, High angle Low angle shot: camera is below subject. Subject is commonly in a position of power. High Angle shot: camera is below subject. Subject is common in a position of less power. Shot type: e.g: The distance between the camera and the subject. Long shot: Camera is focussing on the subject from a further distance. Subject is commonly seen as insignificant or the shot helps represent a scale. Close up: Emphasise a feature of a subject. Helps an audience feel more connected with a subject. Audience positioning: When the audience has a relation with the subject. Senses

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