1980's Print Advert


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Conventions of print adverts.

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Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physic...
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Newspaper

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Component 1A- you will look at the set editions of the Times or Daily Mirror. (Trump elected president). Component 1B- Newspapers in general- industry and audience. To what extent do representations in these newspapers make claims about realism ? Knee Jerk:  To a great extent.  Both the times and the metro make explicit claims that the representations of issues and events on their front covers are 'real'. Representations are a 're-presentation', where a person, issue of even is 'shown again' by the producer for ideological purposes. However, EVERY representation is in the favour of the producer's ideologies. Representations however can cause harm to the audience, and in particular the group who are being represented. The Times, published on 10th November 2016 by Newscorp, a subsidiary of News International. The Metro is a tabloid free newspaper published by DMG media, a broadly rightwing conglomerate which also publishes the...
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Film Industry- Regulating Films

Regulation: a rule or directive made and maintained by an authority. In media terms this commonly refers to age ratings of a media product giving the audience advice on which ages can consume this product. This is particularly helpful for a concerned parent who isn't sure whether their child should watch a certain film for example. BBFC: The British Board of Film Classification is a non-governmental organisation founded by the film industry in 1912. They are responsible for the classification and censorship of films exhibited in cinemas and video works like trailers for the United Kingdom. U: Suitable for all ages. PC: Parental Guidance (General audience but some scene might be unsuitable for young children). 12: Suitable for 12 years and over (People under the age of 12 must see a 12a film at a cinema accompanied by an adult). 15: Suitable for 15 years and over. 18: Suitable for Adults. R-18: To be shown only in specially licensed cinemas, or sup...
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