Advert Analysation

Anchor Spreadable Butter ad 2017:

  • Groups of people: 
Senior generation contradicting with the Younger generation.
Elderly (more specifically and old Woman).
Teenage Boy and Girl.
Jamaican accent (not a thick accent).
Robotic and Monotone voice from the device.
Families.
Typical British accent.
Second generation immigrants.
  • Assumptions made about the group of people:
Old people are confused by technology. The use of the mid-shot emphasises her confusion.
Young people portrayed as typical teenagers this is emphasised through the character wearing a hoodie.
A Binary opposition between old and young.
The Butter is a symbol of family and bringing them together (mise-en-scene)
The humour between each individual in the family is presenting a perfect family that live together and are close together.
The Jamaican accent makes the finishing line seem humorous and not as threatening due to the tone of speech.

Pot Noodle you can make it ad:


Teenage Boys. Messy room and bed, Posters, desk with notebook and pens (inferring he is a student). 
Rich.
Poor (Working class). Walls are damp, stained, chipped.
Elderly (Coach, Grandparents). 
Family. Mid-Shot, Stereotypical working class e.g: Shouting, Pyjamas, Loud and uncivilised, baseball cap, chains, polo shirt. 
Northern Accent. Stereotype of all Northerners being rough and poor. 
Inspirational crescendo Music cut out.
Rags to Riches.
Binary opposition of the North being very bleak and desolate and then Vega being alive and buzzing with life.
Aspirational working class.
Cross-Dressing. (Ring Girl).
By dressing as a woman he is challenging the ideology.
Elderly coach, stereotypical coach character, determined individual.
Black Person, stereotypical character with bling, very rich. Symbolising the trend of White people being lame and Black people having a much cooler style and attitude.
Assumption that the main character is homosexual.
  




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