Ideology
Adverts operate under an assumption that we live an incomplete and problematic life, adverts aims to sell a product or service that can improve an individual.
The ideology of this advert implies that make-up is a vital addition towards female attraction and more specifically Maybelline is the most effective at doing this. It encourages the theory of advertisement promising that this will improve their lives and without it it is a bit of a mess. It reinforces the dominant ideology of wearing make-up and that Women must wear it. It includes a direct address towards the audience so nobody believes they are an exception to make-up and this is done by speaking to a reader as if they are a friend. The phrase "No running away" infers the make-up is easy to apply and you will never have to be concerned of the difficulty and fuss behind it all.
Ideology: The beliefs and values of a media text.
The Producer is the individual that creates a media product.
Dominant ideology: The set of ideas or culture that is most common or widely accepted in a society.
The ideology of this advert implies that make-up is a vital addition towards female attraction and more specifically Maybelline is the most effective at doing this. It encourages the theory of advertisement promising that this will improve their lives and without it it is a bit of a mess. It reinforces the dominant ideology of wearing make-up and that Women must wear it. It includes a direct address towards the audience so nobody believes they are an exception to make-up and this is done by speaking to a reader as if they are a friend. The phrase "No running away" infers the make-up is easy to apply and you will never have to be concerned of the difficulty and fuss behind it all.
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