Conventions of print adverts.
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated. Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physic...
Comments
Post a Comment