Riptide Vance Joy

Vance Joy Riptide Context:

James Gabriel Keogh, better known by his stage name Vance Joy, is an Australian singer and songwriter. He signed a five-album deal with Atlantic Records in 2013. He released his debut EP God Loves You When You're Dancing in March 2013.

Riptide has over 200 million views on Youtube

Objectification is when a character/person is portrayed as an object.
Male gaze is the theory that women are only placed in a media product to be looked at by heterosexual men.
Sexualisation is the process of when someone is presented as only for sex.
Voyeurism is taking pleasure from watching someone without their knowledge.
Scopophillia is the pleasure of watching a media product.

Audience is positioned behind the woman which has connotations of voyeurism and scopophillia.
The mise-en-scene of the beach connotes romantic elements.
It shows her as ambitious by looking into the sea as this attracts heterosexual males.
High angle shot has been used to show the superiority over the character.
Back turned means vulnerability.

Intertextuality towards slasher films.


Women are primarily objectified in all of these shots which agrees with van Zoonen's Male gaze theory.
Women in here are represented as interchangeable.
Its vastly polysemic.
Women are being represented in this video as vulnerable and emotional.


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