Music Video Revision

Explore how intertextuality creates meaning in the videos to Riptide by Vance Joy and 7 Rings by Ariana Grande.

To allow their target audience to relate to other media product.

To seek a wider target audience.

To demonstrate or to make a clear narrative. Genre conventions etc.

To provide a special individual response to the target audience.

To use tried and tested methods that they know will be successful.

To pay homage or respect to the original product

To criticise the original product.


"breakfast at tiffanys"- referential code to the film and song.

The song clearly referenced the classic song 'my favourite things'

The editing features vaper wave.

Enter the void

Hyper referentiality

polysemic

A range of polysemic representations- Ariana is represented as both cute and innocent (for example throughout the anchorage of the mise en scene of the dollhouse).
With heavily sexualised gestures and performances, such as being on all fours and staring directly in to the camera.
Many conventions of the rap music genre.
References in the lyrics 'breakfast of tiffany's', the novella by Tuman Capote adapted into a film in 1961. Her mise-en-scene of jewellery references Audrey Hepburn's influencing style.

References Italian horror genre.
The close up shot of the knife going in between the fingers references the knife game originating from western culture in the 1800s.
The sunglasses in one of the opening midshots shows intertextuality to 60s fashion.
Escapism

In many ways, intertextuality is less important
Use of anchorage is essential to both texts. Riptide creates an uncomfortable and disturbing experience for it's audiences.
Audiences are anchored through elements of mise en scene of blood and disturbances which create mystery.