Woman and Adbusters exam questions
Explore how the set edition of Woman magazine constructs it's target audience (15)
knee jerk:
Follows a hegemonic, traditional stereotype of women in 1964, when this article was published.
Cultivation, reception.
Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty.
A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class.
Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience!
MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms.
removes diversity, and encourages audience to follow rules and guidelines.
A present for your kitchen- Personification to ensures the audience knows how important the kitchen is to women.
Kitchen symbolises the domain of a housewife, a place of ownership in a patriarchal society.
"It slots so any girl can assemble it quickly"- once more is reinforces hegemonic and sexist stereotypes but also promotes DIY to target female audience.
A sentence later: "Get the man in your life to glue the unit together then paint it"- cultivates a gender binary, and the idea that there fundamental differences between men and women. Also promotes a heteronormative ideology.
Symbolic annihilation: lack of LGBT representation, as well as BME representation, both targetting and constructing a majority.
Contents- Highly stereotypical in terms of content: fashion, knitting, cooking, beauty. Reinforces the ideal housewife, living in subservience to a patriarchal society.
(advertising, newspapers, radio, videogames, television, magazines)
• To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences
• There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on
• Hall narrowed this down to three ways in which messages and meanings may be decoded:
• The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer
• The negotiated reading - where the ideological implications of producer’s message is agreed with in general, although the message is negotiated or picked apart by the audience, and they may disagree with certain aspects
• The oppositional reading - where the producer’s message is understood, but the audience disagrees with the ideological perspective in every respect
Key work - Stuart Hall: Critical Dialogues in Cultural Studies
Explore how Adbusters utilises digital convergence to facilitate production (15)
Adbusters targets its niche audience thorugh its confrontational mode of address and a low print run of approximately 120,000 copies an issue. This is emphasised through the high cover price of approximately £10.99 (Adbusters lacks an RRP) in the UK. Therefore, Adbusters must rely on the synergistic.
knee jerk:
Follows a hegemonic, traditional stereotype of women in 1964, when this article was published.
Cultivation, reception.
Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty.
A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class.
Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience!
MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms.
removes diversity, and encourages audience to follow rules and guidelines.
A present for your kitchen- Personification to ensures the audience knows how important the kitchen is to women.
Kitchen symbolises the domain of a housewife, a place of ownership in a patriarchal society.
"It slots so any girl can assemble it quickly"- once more is reinforces hegemonic and sexist stereotypes but also promotes DIY to target female audience.
A sentence later: "Get the man in your life to glue the unit together then paint it"- cultivates a gender binary, and the idea that there fundamental differences between men and women. Also promotes a heteronormative ideology.
Symbolic annihilation: lack of LGBT representation, as well as BME representation, both targetting and constructing a majority.
Contents- Highly stereotypical in terms of content: fashion, knitting, cooking, beauty. Reinforces the ideal housewife, living in subservience to a patriarchal society.
17 - Reception theory - Stuart Hall
(advertising, newspapers, radio, videogames, television, magazines)
• To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences
• There are millions of possible responses that can be affected through factors such as upbringing, cultural capital, ethnicity, age, social class, and so on
• Hall narrowed this down to three ways in which messages and meanings may be decoded:
• The preferred reading - the dominant-hegemonic position, where the audience understands and accepts the ideology of the producer
• The negotiated reading - where the ideological implications of producer’s message is agreed with in general, although the message is negotiated or picked apart by the audience, and they may disagree with certain aspects
• The oppositional reading - where the producer’s message is understood, but the audience disagrees with the ideological perspective in every respect
Key work - Stuart Hall: Critical Dialogues in Cultural Studies
Explore how Adbusters utilises digital convergence to facilitate production (15)
Adbusters targets its niche audience thorugh its confrontational mode of address and a low print run of approximately 120,000 copies an issue. This is emphasised through the high cover price of approximately £10.99 (Adbusters lacks an RRP) in the UK. Therefore, Adbusters must rely on the synergistic.
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