Alfie's Media

Component 2- 50 minute for each industry 7 minutes for plan and introduction Text one: 19.5 minutes text two: 19.5 minutes Conclusion: 4 minutes Lisbet Van Zoonen argues that media language encodes how male and female characters act in media products. Explore how representations position the audience in Humans and Les Revenants. (30 marks) Knee jerk: Agree, Humans: Toby licking his lips at Anita. Niska at the brothel and the bald guy. Les Revenants: Lisbet Van-Zoonen's argument is an excellent way of exploring how gender is encoded in both Humans and Les Revenants. Encoding: embedding. Not only does she argue that female characters are primarily situated in media products to appeal to a heterosexual audience. Both shows feature close-up shots of the female characters. Like Anita, in order to achieve their target audience of heterosexual male teenagers. It could also be used to express Anita's ethnicity. She also infers and suggests that men and women a

Videogames Explore the ways in which audiences  can use and take pleasure from videogames . Makes explicit reference to Assassins Creed III: Liberation Male gaze: female protagonist- however no sexualised targeting minority audience Henry Jenkins fandom- My little pony mash up, provides audiences with the ability to combine two things that thy love through intertextuality. Plot Gameplay Strong female character Triple A videogame with huge production only sold 600k copies Major label- Ubisoft PSVita- 2012 - portability and immersion. Identity theory- David Gauntlett Allows audiences to express and develop Challenge factor e.g. slogan to Darks Souls: prepare to die Multiplayer Tournaments Speedruns Escapism- murder, steal, infiltrate unlimited lives Pleasure of nostalgia, history and accurate architecture Information Customisation e.g. DLC Enigmatic and mysterious trailer campaign for The trailer resembles a high budget Hollywood blockbuster movie. Genre theory

Explore how intertextuality creates meaning in the videos to Riptide by Vance Joy and 7 Rings by Ariana Grande. To allow their target audience to relate to other media product. To seek a wider target audience. To demonstrate or to make a clear narrative. Genre conventions etc. To provide a special individual response to the target audience. To use tried and tested methods that they know will be successful. To pay homage or respect to the original product To criticise the original product. "breakfast at tiffanys"- referential code to the film and song. The song clearly referenced the classic song 'my favourite things' The editing features vaper wave. Enter the void Hyper referentiality polysemic A range of polysemic representations- Ariana is represented as both cute and innocent (for example throughout the anchorage of the mise en scene of the dollhouse). With heavily sexualised gestures and performances, such as being on all fours a

The Times: Broadly right wing- Tory - broadsheet and formal mode of address. The Daily Mirror: Broadly Left Wing- Labour- Tabloid and in formal mode of address. Conglomeration: The Times: Begun in 1785 Owned by News UK, a subsidiary of News International, an enormous media conglomerate which also publishes. Owned by Rupert Murdoch. HQ: The News Building (London) print circulation: 417,298 (2019) Sister Paper: The Sunday Times Daily Newspaper Compact format Vertically integrated industry Middle class, older audience Daily Mirror: Begun in 1903 Owned by Reach Plc (Previously Trinity Mirror) Also publish local newspapers like Cambridge News. Diversification. HQ: One Canada Square in London Daily Newspaper Print Circulation: 587,803 (2017) Sister paper: Sunday Mirror Cover price: 80p Working class, younger audience The average reading age is 10. Explain how ownership shapes media products. refer to the Daily Mirror (and T he Times ) to support you

4 - Structuralism - Claude Lévi-Strauss  (Advertising, music videos, newspapers, television, magazines, online media) • All media products have an underlying structure, and knowledge of this structure helps us to analyse them. • One of the fundamental ways that we make sense of not only media products but our lives in general is through the idea of binary oppositions, or two diametrically opposed concepts that end up defining each other (good luck trying to explain to someone the concept of day without using the concept of night!) • Binary oppositions and the way they are used by producers in narratives demonstrate their ideological significance Key work -  Myth and Meaning  All media products have underlying structure, and knowledge of this structure helps us to analyse them. One of the fundamental ways that we make sense of not only media products but our lives in general is through the idea of binary oppositions, or two diametrically opposed concepts that end up defining ea

Component 1A- you will look at the set editions of the Times or Daily Mirror. (Trump elected president). Component 1B- Newspapers in general- industry and audience. To what extent do representations in these newspapers make claims about realism ? Knee Jerk:  To a great extent.  Both the times and the metro make explicit claims that the representations of issues and events on their front covers are 'real'. Representations are a 're-presentation', where a person, issue of even is 'shown again' by the producer for ideological purposes. However, EVERY representation is in the favour of the producer's ideologies. Representations however can cause harm to the audience, and in particular the group who are being represented. The Times, published on 10th November 2016 by Newscorp, a subsidiary of News International. The Metro is a tabloid free newspaper published by DMG media, a broadly rightwing conglomerate which also publishes the