Component 1 Section B
The Times: Broadly right wing- Tory - broadsheet and formal mode of address.
The Daily Mirror: Broadly Left Wing- Labour- Tabloid and in formal mode of address.
Conglomeration:
Owned by News UK, a subsidiary of News International, an enormous media conglomerate which also publishes. Owned by Rupert Murdoch.
HQ: The News Building (London)
print circulation: 417,298 (2019)
Sister Paper: The Sunday Times
Daily Newspaper
Compact format
Vertically integrated industry
Middle class, older audience
Construction: the way in which the producer creates a concept or representation for the audience. In effect, this involves informing the audience their likes, dislikes, political ideologies and even sexual preferences. A constructed audience can be targeted far more efficiently also constructs brand loyalty, ensuring audiences buy the edition every day.§
The Daily Mirror: Broadly Left Wing- Labour- Tabloid and in formal mode of address.
Conglomeration:
The Times:
Begun in 1785Owned by News UK, a subsidiary of News International, an enormous media conglomerate which also publishes. Owned by Rupert Murdoch.
HQ: The News Building (London)
print circulation: 417,298 (2019)
Sister Paper: The Sunday Times
Daily Newspaper
Compact format
Vertically integrated industry
Middle class, older audience
Daily Mirror:
Begun in 1903
Owned by Reach Plc (Previously Trinity Mirror) Also publish local newspapers like Cambridge News. Diversification.
HQ: One Canada Square in London
Daily Newspaper
Print Circulation: 587,803 (2017)
Sister paper: Sunday Mirror
Cover price: 80p
Working class, younger audience
The average reading age is 10.
The average reading age is 10.
Explain how ownership shapes media products. refer to the Daily Mirror (and The Times) to support your points. (12 marks)
Knee jerk:
Both Owned by Conglomerate companies.
Times is owned by much larger companies.
Selection of stories.
Use of Bias.
Reach Plc cater to their working class audience with the tabloid newspaper The Daily Mirror by featuring Celeb biz and crosswords in the early pages. They also feature informal and colloquial headlines to feature political satire about news in Brexit. Bias through selection.
News UK's The Times broadsheet newspaper is shaped as a media product to cater to a middle class older audience. It features articles in the early pages about certain subjects like the 'Cricket World Cup' in headlines to stereotypically target its audience. The front cover focuses on Brexit and ongoing British political issue demonstrates importance of politics to the target audience. Lexis is sophisticated and suggests a middle class audience. There are stereotypical representations of non British people for example dancing Indian woman in Sari on page 3. Example of post colonialism.
How do the daily mirror and the times construct their audiences? (8-12 marks)
Construction: the way in which the producer creates a concept or representation for the audience. In effect, this involves informing the audience their likes, dislikes, political ideologies and even sexual preferences. A constructed audience can be targeted far more efficiently also constructs brand loyalty, ensuring audiences buy the edition every day.§
knee jerk:
their use a bias through political alignment and following hegemonic norms of the stereotypes of working class or middle class, or younger audiences and older audiences. This gives the audience a clear idea of what they'll be reading when they pick up/buy the newspaper.
The idea that The Times has travel lodge advertorial shows that they believe their audience has money to spend.
A supplement (A separate article in the newspaper).
Audience constructed through the use of stereotypically working class lexis, such as Brexit crisis continues. block capitals, concise, to the point, hyperbolic.
Article about the Pope supporting LGBT identity, suggesting an inclusive readership supportive of LGBT themes and rights.
20 pages of sport, 16/20 are focused on football, (80%).
their use a bias through political alignment and following hegemonic norms of the stereotypes of working class or middle class, or younger audiences and older audiences. This gives the audience a clear idea of what they'll be reading when they pick up/buy the newspaper.
The idea that The Times has travel lodge advertorial shows that they believe their audience has money to spend.
A supplement (A separate article in the newspaper).
Audience constructed through the use of stereotypically working class lexis, such as Brexit crisis continues. block capitals, concise, to the point, hyperbolic.
Article about the Pope supporting LGBT identity, suggesting an inclusive readership supportive of LGBT themes and rights.
20 pages of sport, 16/20 are focused on football, (80%).
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