Component 1 section b

Case studies: I, Daniel Blake and Straight Outta Compton

Underline

How have digital technologies affected the ways in which films are produced and distributed? (8 or 12 marks) 2 minutes per mark

Knee-Jerk

Social media, interactivity, generalised audience, Distribution refers to the ways in which media products and shared and given out to their intended target audiences. Distribution is absolutely vital to the financial success of the film industry, and this is made increasingly more so by advances in digital technology.

Plan

Success= financial success
Specialised industry
social media
Conglomeration
Genre theory: Steve Neale
audience
stereotype
power in media industries: Curran and Seaton
Viral marketing: Clay Shirky
Regulation: Livingstone and Lunt
Legendary (producer) Universal (Distibution)
Vertical, horizontal and multimedia integration (Hesmondhalgh)
Convergence and synergy
BBFC
Stars and Celebrities
(genre)
Stereotype
Ken Loach
Social realist
Indie, Major

#StraightOuttaCompton


I, Daniel Blake:
Official website: discounted cinema tickets for the target demographic (Working class)
Low production values and budget, targeting primarily a middle class and socially conscious audience
Traditional methods of distribution. Premiered and Cannes, and then sold to the distributer eOne (for UK distribution)
Production: financed by BFI,BBC Wild Bunch, Canal Plus: a British, Belgian and French production, an example of a globalised media
Distributed in France under the title Moi, Daniel Blake
An independent film, created through the collaboration of many international financiers
Traditional: theatrical trailer, which was also distributed digitally

Straight Outta Compton:

Traditional distribution and production
Universal a huge and multinational conglomeration with the finances and power to distribute internationally.
Legendary the single and only producer 
Theatrical trailer is viewed 7.5 million times, with the potential to be shared on social media 
NWA's music is an excellent example of selling and distributing to a pre-sold audience 
Younger audience will be attracted to the genre conventions of the rap, action and gangster genres.
Trailer shown on first republican political debate, ensuring a mass audience, and a declaration of the film's political ideology.
Ties in to themes of police brutality, especially the black lives matter movement. Iconography of the trailer, with images of riots and police conflicts capitalised on this.
Traditional forms of marketing including billboards, posters and trailers
Film later distributed on Netflix, with a vast potential multinational audience.  
Dan edits and memes created from the straight outta Compton logo, which was itself based on parental advisory sticker.
Extended director cut rated 18, where regulation issues are less likely to effect sales.
Choice of actors and who they are playing. Ice Cube's son. Actors are a commodity, selling the product to the audience
Synergy between the film and music industry. The album Straight Outta Compton was re-released on vinyl and old through UK supermarkets, target an older, generalised, mass audience.

I, Daniel Blake UK trailer
Poster



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