Back to Basics

Mock- Wednesday 23rd January 9am


Denotation: e.g: The surface meaning. Richie has glasses, the room has white walls

Connotation: The deeper meaning.

MEDIA LANGUAGE

MISE-EN-SCENE



WOMAN
SHAMPOO
CONDITIONER
LOREAL PARIS LOGO
SLOGAN
RED
WHITE
HAIR
HAND
CAUCASIAN 
LIPSTICK
MAKEUP
RING
REPAIR
SMALLPRINT
GRAPHICS
SHE'S STILL GOT FIVE FINGERS
BRIGHT COLOURS
BLACK LETTERS
RED LETTERS
WHITE LETTERS
FEMALE MODEL
DRESS
NAKED

Mise-en-scene is an attractive woman with glossy hair and makeup.
The layout is bold and bright
Mid angle Mid shot of a woman holding up five fingers
Large logo and slogan
San serif font
Red and White binary opposition
Mise-en-scene of the bottle
Hermeneutic code of the woman

The colour red symbolises romance and seductiveness which suggests to the audience the product will make you more attractive.
The bold san serif font implies you must buy this product.
The size difference in the bottles could symbolise that the shampoo is a better product than the conditioner.
The mise-en-scene of the pale skin, dark hair and red lipstick resemble a vampire and show intertextuality to the vampire film genre like Kiss of The Vampire.
Stereotypically attractive.
The performer is potentially mix raced which could be purposely shown to reach a wider target audience.
White is symbolic of clinical and medical factors, potentially it is implying it is made by scientists.



Denotation:
logo
clothes
barn
bridge
ditch
trees
men
women
hair
dress
Clouds
White border

Connotation:
Long shot identifies the models travelling, hermeneutic code: where are they going?
Bright vibrant colours attract consumers.
Hermeneutic code from the location, creates imagination, are they cowboys.
The clothes symbolic of authentic America, the natural lighting supports this.
Intertextuality to the wild west.



Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Conventions of print adverts.

Image
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically
Read more