Introduction to Audience
Why Is Media Studies So Preoccupied With Audience?
All Media is aimed at a certain audience.
Without an Audience it cannot be sold.
Generating a reaction from the audience to different Media Products.
Target Audience:
The specific group that the producer aims to captivate with their product. Generally, the target audience very specific.
Primary Audience:
The first/main audienceSecondary Audience:
The second group considered by the producer.
T.A.P:
Text, Audience, Producer.
Producer encodes text, Audience decodes text.
Audience...
Targeting: When the Producer aims for a certain type of Audience.
Attracting: How the Producer makes the media appeal to the target audience.
Reaching: "Grabbing the audience".
Addressing: Who,What and How the Producer is trying to talk to.
Constructing: When the Producer creates an audience to go with their Media Product.
The Last Of Us Videogame Cover:
Target Audience: Older Male audience (dominant ideology that men are the leaders).
Serious and Depressing tone showing it as more adult centred game.
Post-Apocalyptic Genre: Typically interests Male rather than Female.
Secondary Audience: Female because the cover contradicts with the typical Male targeted Video-Game cover as a young female is shown as another character on the cover.
Categories of Audiences:
- Gender
- Age
- Lifestyle
- Sexual Orientation
- Ethnicity
- Culture
- Race
- Location
- Class/Social Status
Psychographics:
The classification of people according to attitudes, aspirations and other psychological criteria.
Aspirers: People who want to appear Rich and Attractive.
Reformers: People who want social change.
Explorers: adventurous people who like taking risks.
Mainstreamers: People who follow the crowd.
Strugglers: People who find it hard to achieve (often connected with poverty).
Component One Section A:
Analysing media language and representation.e.g: Tide Advert, Kiss Of The Vampire Poster, Wateraid A/V advert.
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