Introduction to Audience

Why Is Media Studies So Preoccupied With Audience?

All Media is aimed at a certain audience.
Without an Audience it cannot be sold.
Generating a reaction from the audience to different Media Products.

Target Audience:

The specific group that the producer aims to captivate with their product. Generally, the target audience very specific. 

Primary Audience:

The first/main audience

Secondary Audience:

 The second group considered by the producer.

T.A.P:

Text, Audience, Producer.

Producer encodes text, Audience decodes text.

Audience...

Targeting: When the Producer aims for a certain type of Audience.
Attracting: How the Producer makes the media appeal to the target audience.
Reaching: "Grabbing the audience".
Addressing: Who,What and How the Producer is trying to talk to.
Constructing: When the Producer creates an audience to go with their Media Product.

The Last Of Us Videogame Cover:


Target Audience: Older Male audience (dominant ideology that men are the leaders). 
Serious and Depressing tone showing it as more adult centred game.
Post-Apocalyptic Genre: Typically interests Male rather than Female.
Secondary Audience: Female because the cover contradicts with the typical Male targeted Video-Game cover as a young female is shown as another character on the cover.


Categories of Audiences:


  • Gender
  • Age
  • Lifestyle
  • Sexual Orientation
  • Ethnicity
  • Culture
  • Race
  • Location
  • Class/Social Status
   
Demographic: a way of categorising an audience.

Psychographics:

The classification of people according to attitudes, aspirations and other psychological criteria. 

Aspirers: People who want to appear Rich and Attractive.

Reformers: People who want social change.

Explorers: adventurous people who like taking risks.

Mainstreamers: People who follow the crowd.

Strugglers: People who find it hard to achieve (often connected with poverty).

Component One Section A:

Analysing media language and representation.
e.g: Tide Advert, Kiss Of The Vampire Poster, Wateraid A/V advert.

Component One section B:

Analysing media industries and audiences.



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