• Who publishes Attitude?
Stream Publishing Limited

  • What other products does the publisher publish?







Are they a major or independent publisher? 
Major

Stream Publishing Limited acquired Attitude Magazine in 2016


"The website will compliment Attitude's print and tablet products.
11,000 digital copies are sold per month, the physical copies aren't specified.
Convergence and Synergy 

"Gay Bible"- Sun newspaper
Print Circulation 50,000
Digital circulation 12,207
Online Users 1.8 million
Page views 3.6 million
120k Twitter followers
550k Facebook likes
2 million Youtube views
42k newsletter subscribers

The purpose of a press pack is to sell to investors. They are selling audiences.

Gay male audiences typically between 20 to 30 years old.

They have disposable income.

"pink pound" Implying gay people have spending money due to not having responsibilities like kids or marriage.

Objectification of their target audience when being described in their press pack.


"Cultural industry companies deal with risk and the need to ensure audience maximisation by using strategies that are also apparent in other sectors."

  • Horizontal integration - They buy up other companies in the same sector to reduce the competition for audiences and audience time.
  • Vertical integration - They buy up other companies involved in different stages of the process of production and circulation. Companies might buy ‘downstream’, such as when a company involved in making films buys a DVD distributor, or ‘upstream’, which is when a company involved in distribution or transmission (such as a cable television company) buys a programme-maker.
  • Internationalisation - By buying and partnering other companies abroad, corporations can sell massive amounts of extra copies of a product they have already paid to produce (though they will have to pay new marketing costs, of course).
  • Multisector and multimedia integration - They buy into other related areas of cultural industry production to ensure cross-promotion.
  •  Also important is the attempt to ‘co-opt’ (Hirsch, 1990[1972]) critics, DJs and various other people responsible for publicising texts, by socialising with them and sending them gifts, press releases, and so on. 

David Hesmondhalgh say media industries are risk averse. Stream bought attitude to minimise competition. 

Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Conventions of print adverts.

Image
Z-line: The way the audience is drawn across the advertisement. Rule of thirds: When the advert is split into 9 sections, the middle section, in the second third, is where the audience is naturally drawn to. Headings and Subheading: Used to signify a title of a whole page/article and to title smaller subjects within a page/article. Very commonly larger than all other text. Serif font: Small additions to letters in a font. Formal. Sans-serif font: No small additions to letters in a font. Informal. Lexis: The choice of language. Mode of address: The type of way it addresses a person. Bold, vintage and exaggerated.  Target audience: housewife. The colour red expresses the happiness and affection as it relates to romance. Lots of words, gathering as much information as possible. Most likely in a magazine as the reader will have time to read. The character in the advertisement is consistently smiling in every image. It shows how much she likes the product by physically
Read more