• Who publishes Attitude?
Stream Publishing Limited

  • What other products does the publisher publish?







Are they a major or independent publisher? 
Major

Stream Publishing Limited acquired Attitude Magazine in 2016


"The website will compliment Attitude's print and tablet products.
11,000 digital copies are sold per month, the physical copies aren't specified.
Convergence and Synergy 

"Gay Bible"- Sun newspaper
Print Circulation 50,000
Digital circulation 12,207
Online Users 1.8 million
Page views 3.6 million
120k Twitter followers
550k Facebook likes
2 million Youtube views
42k newsletter subscribers

The purpose of a press pack is to sell to investors. They are selling audiences.

Gay male audiences typically between 20 to 30 years old.

They have disposable income.

"pink pound" Implying gay people have spending money due to not having responsibilities like kids or marriage.

Objectification of their target audience when being described in their press pack.


"Cultural industry companies deal with risk and the need to ensure audience maximisation by using strategies that are also apparent in other sectors."

  • Horizontal integration - They buy up other companies in the same sector to reduce the competition for audiences and audience time.
  • Vertical integration - They buy up other companies involved in different stages of the process of production and circulation. Companies might buy ‘downstream’, such as when a company involved in making films buys a DVD distributor, or ‘upstream’, which is when a company involved in distribution or transmission (such as a cable television company) buys a programme-maker.
  • Internationalisation - By buying and partnering other companies abroad, corporations can sell massive amounts of extra copies of a product they have already paid to produce (though they will have to pay new marketing costs, of course).
  • Multisector and multimedia integration - They buy into other related areas of cultural industry production to ensure cross-promotion.
  •  Also important is the attempt to ‘co-opt’ (Hirsch, 1990[1972]) critics, DJs and various other people responsible for publicising texts, by socialising with them and sending them gifts, press releases, and so on. 

David Hesmondhalgh say media industries are risk averse. Stream bought attitude to minimise competition. 

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