Radio Unit
Radio Unit
Ethnic diversity of presenters which meets a wide target audience.
The ethnicity of presenters will stereotype of the genre of music that will play on the specific station.
Bold vibrant colours on a white background.
Different age demographics.
John Peel:
Subversive listening
Scott Mills:
Plug in: Playing the same track over and over again.
mainstream radios like Radio 1 use this to increase album sales.
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