Radio unit (part 2)

Component 1 Section B

Late Night Woman's Hour

Spin off from the long running BBC radio 4 daily magazine programme, Woman's Hour.
Broadcasted once a month late at night.
Each episode focuses on a particular theme relevant to its female audience.

No adverts: BBC

Target audience for Radio 4: middle aged, middle class.

Hygge

formal dialogue

hygge is danish for "fun"

Hygge is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. As a cultural category with its sets of associated practices hygge has more or less the same meanings in Danish and Norwegian, but the notion is more central in Denmark than Norway.

Discussion of culture, intellectual
Social element
Danish people
Scandiwegian dream
Comparing it to the relatable British culture
History
Feminity
Sophistication
Curation
Digital media
Old women trying to be cool and hip by talking about snapchat
"Instagramming it"
Crafting


Homemade
Ikea
Individuality in crafting your unique product
Skills (What you gonna do about it)
Cooking
Meets the stereotypical activities house wives do
Cultural and symbolic values
Anglo saxon
Consumerism
History of Women
Mugs
Communism
Suitcase (As long as it has a kettle in to make tea)
It gives the target audience comfort, it is implying that their lives are stressful.
Education.
Aspirational for audiences, making new friends.
Patriarchal hegemony
Informal mode of address, but also elements of formality due to their professionality.
No greater expert on women than a woman.
Tokenisim

Episode title: Home

Plurality

Plural ideology: Decided by the BBC to follow

With 3.7 million listeners weekly, Woman's Hour is now the second most popular daily podcast across BBC Radio – after The Archers – and a quarter of its listeners are under 35, while 40% are male. 

Context:

Originally presented by Alan Irvimney. 
First broadcasted in 1946.
Show was considered to be sexist.


Too middle class
Pretentious
Big conversations about their favourite mugs.








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