Title: Horizon
Genre: Indie Rock/Punk music
Target Audience: Music fanatics age 15 plus
Ideological focus: independent, exposing small bands
Key Representation:
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company. Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made ...
Postmodernism- Baudrillard Hyperreality- Simulacra- The world in which we live in is becoming vastly more complicated. A hyperreal: Theres no such thing as reality. Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world. "Big old crusty boy" "That was really hard" Zoella is dressed like a pizza Their body language shows hyperreality, for example Inferred knowledge in the title and thumbnail. Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life. Self conscious decision to change the tone of her voice, re branding. Mid shot, 13 minutes of people with no personality eating different brands of pizza and trying to guess them. Trying to be relatable, She is reinforcing hegemonic views with her ...
Vance Joy Riptide Context: James Gabriel Keogh, better known by his stage name Vance Joy, is an Australian singer and songwriter. He signed a five-album deal with Atlantic Records in 2013. He released his debut EP God Loves You When You're Dancing in March 2013. Riptide has over 200 million views on Youtube Objectification is when a character/person is portrayed as an object. Male gaze is the theory that women are only placed in a media product to be looked at by heterosexual men. Sexualisation is the process of when someone is presented as only for sex. Voyeurism is taking pleasure from watching someone without their knowledge. Scopophillia is the pleasure of watching a media product. Audience is positioned behind the woman which has connotations of voyeurism and scopophillia. The mise-en-scene of the beach connotes romantic elements. It shows her as ambitious by looking into the sea as this attracts heterosexual males. High angle shot has been used to show the...
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