Title: Horizon
Genre: Indie Rock/Punk music
Target Audience: Music fanatics age 15 plus
Ideological focus: independent, exposing small bands
Key Representation:
Postmodernism- Baudrillard Hyperreality- Simulacra- The world in which we live in is becoming vastly more complicated. A hyperreal: Theres no such thing as reality. Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world. "Big old crusty boy" "That was really hard" Zoella is dressed like a pizza Their body language shows hyperreality, for example Inferred knowledge in the title and thumbnail. Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life. Self conscious decision to change the tone of her voice, re branding. Mid shot, 13 minutes of people with no personality eating different brands of pizza and trying to guess them. Trying to be relatable, She is reinforcing hegemonic views with her ...
Comparing Component 1 and 2 We don't know what will appear in component 1 and we know exactly what will appear in component 2. Audience responses to the cover of Woman magazine The target audience is Housewives. They use topics of Kitchen, cleaning and beauty to gain this type of audience. The image on the cover is trying to represent the perfect Wife in order to aspire the female readers. The language on the front cover is quick and simple in order to summarise the contents of the magazine. This helps persuade a customer to buy the magazine if the content advertised on the front cover interests them, they will find entertainment from reading the whole magazine. The font used is bold and simplistic as it wants to attract the widest target audience of women possible. They have also featured a famous director's name to gain readers, it shows how successful the magazine is, as it is able to interview a huge celebrity of the time. The audience wonder how they can be like her...
Anchor Spreadable Butter ad 2017: Groups of people: Senior generation contradicting with the Younger generation. Elderly (more specifically and old Woman). Teenage Boy and Girl. Jamaican accent (not a thick accent). Robotic and Monotone voice from the device. Families. Typical British accent. Second generation immigrants. Assumptions made about the group of people: Old people are confused by technology. The use of the mid-shot emphasises her confusion. Young people portrayed as typical teenagers this is emphasised through the character wearing a hoodie. A Binary opposition between old and young. The Butter is a symbol of family and bringing them together (mise-en-scene) The humour between each individual in the family is presenting a perfect family that live together and are close together. The Jamaican accent makes the finishing line seem humorous and not as threatening due to the tone of speech. Pot Noodle you can make it ad: Teena...
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