Music Videos- Week One

Component 1A: Media language and Representation
Component 1B: Audience and Industry

Music Video-

  • Video that accompanies a track. 
  • Montage of clips with song in the background.
  • Advertises the song.
  • Gives context towards the song.
  • Primarily seen on youtube 
Media Language Key Terms-
  • Modes
  • Language
  • Polysemy
  • Meaning
  • Conventions
  • Intertextuality
  • Audience Response
  • Ideologies
Representation Key Terms-

  • Construction
  • Processes
  • Stereotypes
  • Social and cultural contexts
  • Audience response
  • Ideologies
Audience tends to be defensive over how good their favourite artist is.
Audiences can aspire towards artists and buy their products such as posters, vinyls and so on.
We can use social media and lots of other forms of media

France Gall Baby Pop 1966

Throughout most of the video, the artist creates direct address by singing into the camera for the viewer to see.

Rebecca- Vanity Angel 1989

Ethnic Diversity



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