Music Videos lesson 2

Convergence:
The coming together of two previously separate media industries.

Online screening such as youtube particularly targets young adults and teens.
Music videos can attract a very specific audience.
Through convergence we can create a completely new art form.

Synergy:
Where the interconnectedness of media products leads to a result of more of the sum of its parts.

MTV was the original platform for music videos.

 Music video

  •  The main focus is the music
  • Doesn't cost money to watch a music video
  • Shorter (Approx 3 mins)
  • Prioritises soundtrack
  • Post production
  • We don't generally go out of our way to watch music videos
  • Rely more on intense visual effects
  • Music videos are generally based around the song
  • Faster paced editing

Cinema
  • Higher level expectance of engagement
  • Dialogue
  • Music is added after the film has been made
  • Generally we go out of our way to watch them
  • Films can be about anything
  • Slower paced editing
Celebrity:
Celebrity is almost a derogatory term.
A person who is well known by the public.
Somebody who holds a significant amount of notoriety.
Well known for something specific.
A person who has value for reputation.
You can lose your celebrity status.
"The attribution of glamorous or notorious status to an individual in the public sphere".

High Key lighting
Low Key lighting

Celebrities provides gratification for the audience.
Celebrities provide escapism.
They can provide you with a dream.

Metanarrative:
A metanarrative of religion is you attend church on Sundays if you're christian.
Guide us to the decisions we make.

A metanarrative of Science is that you spend your life working to discover things.

A metanarrative of marriage is that it secures a relationship.

Celebrities can provide us with ideologies like being yourself.

Diegesis:
In the world of the narrative.

Diegetic Sound: Sound in the world of the narrative.
examples: Dialogue, birds tweeting, car engines etc.

Non Diegetic Sound: Sound that is not in the world of the narrative.
Example: Music (Soundtrack).

In Music videos the diegesis of the sounds is unclear.

Post modernism:
A media product that breaks the rules (Subversive).
To put across a deeper meaning.
To be unique.

 

Comments

Post a Comment

Popular posts from this blog

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made merc
Read more

Woman and Adbusters exam questions

Image
Explore how the set edition of Woman magazine constructs it's target audience (15) knee jerk: Follows a hegemonic, traditional stereotype of women in 1964, when this article was published. Cultivation, reception. Are you an A-level beauty?- condescending title, direct mode of address reinforces patriarchal hegemonic norms of beauty. A-level is a a high school qualification and suggest that the aspirations of the target audience are limited, and will have a high school education, so broadly we are involving working class. Audience is constructed through the condescending lexis of 'girls', inappropriate for a middle aged target audience! MES of a series of diagrams and complex information, creating a highly manipulative and highly singular and stereotypical construction of idealised hegemonic beauty norms. removes diversity, and encourages audience to follow rules and guidelines. A present for your kitchen- Personification to ensures the audience knows h
Read more

Woman and Adbusters

The representation of black people in each magazine. Woman magazine's ideology is that there are no black people with wealth or luxury but not featuring any black female models. Adbusters uses black people in order to express the countries of poverty where the population is predominately black. Binary opposition between the representation of black people and white people is shown in multiple articles of Adbusters and Woman. Adbusters Bottle flip flops are symbolic codes of poverty. Louboutin commodity fetishism is a binary opposition with the mise-en-scene of poverty. Red soles are always in season is a hermeneutic code to make the audience wonder whether the tagline is actually talking about the shoes or the damaged soles of the feet accompanying image. Disagrees with Lisbet-Van-Zoonen's theory of feminism because there is a lack of sexualisation which may be partly due to the culture jamming ideology of the magazine. Woman on the catwalk is slim which reinfor
Read more