Binary Oppositions always create conflict, emphasis, a wider target audience, comedy and is able to demonstrate ideologies.


Representations can cultivate audience ideologies and allow them to make their own assumptions about a media product.

Everything we study has been constructed different from reality.

Anaconda Nicki Minaj Music Video

Young Black Women are consistently sexualised in Nicki Minaj's Anaconda.
Editing: The screen wobble emphasises her buttocks.
A large amount of low angle shots are used to create a clear a view for viewers.



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