Audience Appeal

Music video audience appeal

  • Althuism
  • Wealth
  • Modes of address (direct)
  • Involvement of the audience
  • Relatable hard knock lifestyle
  • aspirational ideologies
  • surveillance
  • escapism
  • moralism
  • sexualism
Stuart Hall
Reception theory

the way in which the audience uses or takes pleasure in media products.

Similar lifestyles: seeing people of a similar age, social situation and with similar ideologies to the target audience.

Escapism: by assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in.

Surveillance/voyeurism: allows the target audience to see situations and people that they would not normally see.

Sexual gratification: where the target audience take pleasure in seeing people that they find attractive.

Social interaction: where the audience are able to use the media product to make friends and integrate in society.


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