Theory

Media language

Key Theory 1: Roland Barthes- Semiotic, proairetic and hermeneutic codes.
Key Theory 4: Claude Levi Strauss- Binary Oppositions.
Tzvetan Todorov- Equilibrium.
Steve Neale- Genre, Repetition and difference.

Representation

Stuart Hall- Representation.
Lisbet Van Zoomen- Feminism.
bell hooks- feminism (for everyone).
David Gauntlett- Identity

Industry

Livingstone and Hunt- Regulation
Curran and Seaton- Power
David Hesmond Halgh- Cultural industries.

Audience

Richard Dyer- Stereotypes.
George Gerbener- Cultavation theory.
Stuart Hall- Reception.
Albert Banduras- Hyperdemic needle.
David Gauntlett- Pick and Mix.


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