Revising the industry theorists

12- Power and media industries -Curran and Seaton

The media is controlled by a small number of companies primarily driven by the logic of profit and domination. Conglomeration.

13- Regulation - Sonia Livingstone and Peter Lunt

Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk.

14-Cultural industries- David Hesmondhalgh

Companies try to minimise risk and maximise audiences through vertical and horizontal integration.

Cultural Capital:

The cultural resources of an individual, for example knowledge, qualifications, art, customs and tastes.

Gucci
Beethoven
Louis Vuitton shoes

Tacky

Newspaper case study texts:

Lower class newspapers use a restricted lexis with alliteration so it doesn't intimidate the reader. Self fulfilling prophecy. It makes an assumption that the target audience isn't particularly intellectual. It allows the producers to manipulate the audience.

Key Theory 19- End of audience theories- Clay Shirky

Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways.

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