Comparing Advertisement Genres



Charity Advertising
High end clothing advertising
Repertoire of Elements
Use of subtle humour to allow someone reading the advert to develop a strong and more thoughtful understanding of the message behind the advert. Using imagery of horror (a common use in charity adverts) to face the viewer with harsh reality while contradicting it with the illusion we all are possessed under.
The have used the common style of romance and riches to present their label in the first advert, this is a very typical high end clothing advertisement. The second advert uses intertextuality to gain more readers interest by using a famous face on their print. However they still stick to the common style and genre of High End clothing advertisement.
Mode of Address
The first Charity print speaks directly towards the viewer to support the fact that their contribution can make a difference. The second advert is indirectly saying we are all blind of Woman abuse which helps show the importance of the issue.           
The Gucci advert is quite indirect towards the reader as none of the models are looking at us, this represents an attribute of royalty an individual gain from wearing this certain brand. The same applys for the Louis Vuitton advert.
Ideology
The first advert is generating an ideal system in which less fortunate individuals can gain thoughtful presents from people donating via their campaign. The second advert is pressing the matter of society being blinded by something that is incredibly overlooked and important.
Both show ideology of expense allowing you to look more attractive in other people’s views.
Representation, including use of stereotype.
They have portrayed the stereotype of an ungrateful person who is unhappy with their present and is being shut up with a ribbon commonly used on wrapping paper during the festive season.
They use the typical stereotype of Hollywood stars and Hollywood looking stars in order to show what sort of people wear these brands, this generates inspiration for consumers to be like these models.

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