Alfie's Media

"It is essential for a TV programme to simultaneously target both mass and specialised audiences" Explore this statement with reference to  Les Revenants I believe it is essential for TV programme to simultaneously target both mass and specialised audiences as the result of this feature a successful opinion from any consumer. The French 'horror' Les Revenants, however, only achieves a specialised audiences with only elements of mass audiences and therefore has cult following making it specifically a cult show much like TV shows such as Game Of Thrones or Breaking Bad. During the pilot episode of Les Revenants,  Simon returns to his wife Adele who is convinced he is dead. Like many other scenes in the episode, mixed responses will be given by consumers. This relates to Stuart Hall's theory of reception particularly in the point that there are millions of possible responses and reactions to this TV show based on factors such as culture, ethnicity and upbrin

Les Revenants breaks the rules of horror conventions. Hyperreality is a representation that scenes more real that what it is actually representing. The trailer is nothing like the TV show. The producer has low expectations on the English target audience. The lack of a protagonist makes the show highly subversive. Camille can be argued to be an antagonist as the music anchors the audiences into thinking she is evil. Typical horror music. Canal+ has similarities to channel 4 in the means of branching out. Canal+ has similarities to HBO as it is a subscription based channel. Targeting a cult audience. The budget came from a commission to advertise tourism in the French Alps. Potential for tourism. Sold worldwide (Subtitled). Pre existing fans of Mogwai will most likely watch this show. Audience Negotiation "How does the TV industry address the needs of mass and specialised audiences through targeting?" Arguably there is no existence of mass audie