"The More You Consume, the Less You Live" Occupy Wall Street ( OWS ) was a protest movement that began on September 17, 2011, in Zuccotti Park , located in New York City's Wall Street financial district , receiving global attention and spawning a surge in the movement against economic inequality worldwide. Anti Semitic views were considered by the public to be used in a Adbusters article published although the producer Kalle Lasn said he doesn't have an anti semitic bone in his body and that if he could go back he would publish it differently. Benefits of Capitalism Provides a structure to people's lives. Consumerism creates a distraction to the harsh aspects of life. It gives people their own identity. Actively awards traits such as hard work and ingenuity and it punishes traits like laziness and theft. More compatible with democracy and christianity. Brand Identity They publish a unique theme an