Title: Horizon
Genre: Indie Rock/Punk music
Target Audience: Music fanatics age 15 plus
Ideological focus: independent, exposing small bands
Key Representation:

Comments

Post a Comment

Popular posts from this blog

Class analysis on Vance Joy's Riptide Music Video

Image
Polysemic readings - metaphorical readings, the splitting ice cream could be symbolic of a broken relationship. Therefore the cheery mise en scene presents a creepy and troubling binary opposition Horror film conventions - stereotypically attractive 'horror film victim' breaks free from being tied to a tree. Connotative of kidnapping and a violent threat. Contrapuntal imagery compared to the chirpy pop song Extremely postmodern video - use of distressing horror imagery deliberately positioning the audience in a confusing and distressing situation. Extremely strong link between lyrical content and on screen visuals - an explicit description, perhaps a binary opposition between a conventional and subversive music video On the word 'riptide' a L/S high angle establishing shot of the sea, connoting danger and death A montage of C/Us of everyday items establishes to the audience themes of travel and solidify the overarching theme of escapism Mixture of conti...
Read more

Postmodernism- Zoella and Vlogging

Postmodernism- Baudrillard Hyperreality- Simulacra- The world in which we live in is becoming vastly more complicated. A hyperreal: Theres no such thing as reality. Zoella like any other vloggers, is based on a mode of constant hyperreferentiality, and is impossible to understand without an intimate knowledge of Barthesian referential codes.Its escapism. Its representation of a perfect world. "Big old crusty boy" "That was really hard" Zoella is dressed like a pizza Their body language shows hyperreality, for example Inferred knowledge in the title and thumbnail. Soundtrack, royalty free ukulele, very quiet in order to emphasise their status and voice, symbolic code of happiness and a perfect life. Self conscious decision to change the tone of her voice, re branding. Mid shot, 13 minutes of people with no personality eating different brands of pizza and trying to guess them.  Trying to be relatable, She is reinforcing hegemonic views with her ...
Read more

The Straight Outta Compton Marketing Campaign

Image
Explain the following concepts to a ten year old: Vertical Integration: Buying other companies to increase the media product and a smaller company.  Horizontal Integration: Buying other companies to control more, so no one can stand up to them. Conglomeration: A companies that owns lots of different products in one brand. Marketing Campaigns Traditional Marketing: Trailers (teaser trailers), posters (teaser poster), bill boards. Websites: Interactive, very visual, links to social marketing. Social Marketing: Official twitter feed and character twitter feeds for example. Viral Marketing Campaigns: Blair witch: A website was made to make it look like a true story of teenagers missing. Press Marketing: Allowing the press to access pre release images of characters. PR Stunts: Eg: Skyfall advertised James Bond parachuting in the London Olympics opening ceremony. Fan Created Marketing: Websites Forums Facebook and Twitter Fan Fiction Fan Made ...
Read more