Class analysis on Vance Joy's Riptide Music Video
Polysemic readings - metaphorical readings, the splitting ice cream could be symbolic of a broken relationship. Therefore the cheery mise en scene presents a creepy and troubling binary opposition Horror film conventions - stereotypically attractive 'horror film victim' breaks free from being tied to a tree. Connotative of kidnapping and a violent threat. Contrapuntal imagery compared to the chirpy pop song Extremely postmodern video - use of distressing horror imagery deliberately positioning the audience in a confusing and distressing situation. Extremely strong link between lyrical content and on screen visuals - an explicit description, perhaps a binary opposition between a conventional and subversive music video On the word 'riptide' a L/S high angle establishing shot of the sea, connoting danger and death A montage of C/Us of everyday items establishes to the audience themes of travel and solidify the overarching theme of escapism Mixture of conti...
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