James Curran and Jean Seaton's Theory: 'Diversity is in the public interest- But modern societies suffer from the collective attention deficit disorders' 'The public interest has to work harder to be noticed, and we need agile but resourceful media to do that'. Monopoly: Exclusive ownership or control of something. e.g: Stagecoach Conglomerate: A large corporation consisting of multiple smaller companies. Subsidiary: A smaller company owned by a larger corporation. Vertical integration: A particular corporation works as an individual company. For example Universal cinemas only showing their films in the past. Disney is an example of the 'Big Six' media conglomerates. A benefit of conglomerates is that they can get involved in as many forms and genres of media they wish. Curran and Seaton on monopoly: 'It extends their range of business and political connections, increases their corporations's prestige and, through ju...